Small BusinessCommerceOmnichannel

The many ways PayPal can support your business

PayPal Editorial Staff

PayPal Editorial Staff

August 08, 2022

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From coast-to-coast and around the world, small business owners are constantly finding ways to successfully adapt and grow their business with the right tools.

Whether you're selling online, offline, or some combination of the two, our payments processing and business tools help you accomplish a central part of doing business: getting paid.

So you can, for example, seamlessly sell your perfected salsa online, safely in your local storefront, and at the annual jalapeno festival. you don’t pay setup fees or commit to any long-term commitments . Below is a breakdown of the PayPal solutions that you can put to work for your small business.

Here’s to making buying and selling easier with PayPal

Think of PayPal as your small business partner – we help you do business almost anywhere. Take orders for your salsa online with our credit card processing system, sell excess mixers on an online marketplace, accept payments for sales at the local fair with a mobile point of sale or QR code, and email invoices to clients for catering – all with PayPal. As your end-to-end commerce partner for platforms and marketplaces, PayPal delivers a complete payments platform with the global scale and flexibility your business needs to help you stay competitive. We’re here to help you reach more customers and make it easy for you to get paid, however you do business.

Sell online easily

Last year, US ecommerce sales grew more than 30 percent year-over-year. As a result, businesses who shifted to online sales tended to fare better than their non-digital counterparts. With fraud protection tools, data security, and reliable customer service, PayPal is a trusted partner for your ecommerce business. Whether you just want to add PayPal as a payment option to your existing checkout or use PayPal to process all of your online payments.

PayPal Checkout is a one-and-done payment solution that lets your business accept a range of payment types. Whether you choose something simple or need a completely custom integration, PayPal Checkout will intelligently present the most relevant payment types to your customers, making it easy for them to pay using PayPal, Venmo1, PayPal Credit2, PayPal Pay in 43, their credit or debit card, and other payment methods.

If you're looking for something simple that you can implement yourself, try creating a payment button. Setup takes just minutes and includes basic customizations like changing the button’s alignment, shape, and colors. By copying prebuilt code and pasting it next to the products or services you want to sell on your website, you can start accepting payments right away–no developer help required. When customers check out, they pay securely on before returning to your site.

When you want to fully integrate a more robust checkout process into your website, PayPal Checkout has an integration with the features you’re looking for. You can choose everything from the colors to the layout and language, designing a checkout process that is completely customized for your business.

In addition to online orders, PayPal Checkout lets you process credit card payments over the phone, by fax, or by mail with Virtual Terminal. Virtual Terminal allows you to enter a customer's credit card information directly into your PayPal account, so you can be flexible and accept payments in the way that's most convenient for your customer.

Sell on-the-go or in-store

Meeting customers where they are is essential to keeping your business relevant for the times, and it means adapting to changing consumer behavior and buying preferences. Our mobile payment system, PayPal Zettle, lets you accept credit and debit magstripe cards, chip cards, and contactless payments like Apple Pay. In addition to accepting payments, Zettle can help you streamline your operations with features to manage inventory, generate sales and performance reports, and more.

With PayPal QR codes, there's no need for you or your customers to handle cash or cards. This option allows customers to pay by simply opening the PayPal app and scanning your unique code, and you receive payment quickly. Your PayPal QR code is free to create, reusable, and never expires. (Limits Apply. See all merchant fees here.)

Manage cash flow and business expenses

With PayPal Invoicing, you can generate professional-looking invoices in minutes. The online invoices make it as easy for your customers to pay as it is for you to create and track.

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