Digital Marketing

Customer habits and expectations are always evolving. Adapt your online digital marketing channels to keep your busin...

Small BusinessMarketing

Local SEO for small businesses: tips to help rank on page one

Mar 5, 2023

If you’ve ever searched Google for a restaurant or dry cleaner “near me,” you’re probably familiar with the local three-pack – the three listings that appear under a map on the first page of results. So, how does a business get one of those coveted spots? It all starts with local SEO.

AuthorPayPal Editorial Staff
Small BusinessMarketing

Ecommerce product photography: small business photography tips

Apr 10, 2023

Whether you use Shopify, Etsy, or your own ecommerce site, good photos are critical to successful online selling. If your photos are sub-par, you’re neglecting one of the most important aspects of your online shop — and possibly losing sales.

AuthorPayPal Editorial Staff

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