As one of the most popular social media platforms in the world, Facebook is relied on by small business owners to promote their brands and keep customers engaged. Thanks to Facebook Marketplace, businesses can also easily sell their products directly to customers.
Even if you already have an e-commerce store or sell on other online marketplaces, selling on Facebook Marketplace is an opportunity you should explore.
Let's look at why your business should have a presence on this platform, along with some tips for selling on Facebook Marketplace.
Facebook Marketplace was designed to help people on Facebook sell products to each other. As the platform became more popular, Facebook added additional features that made it easy for businesses to use Facebook Marketplace as an online sales channel, too.
Today, Facebook Marketplace for businesses is an ideal channel for attracting customers on Facebook who may not find your e-commerce site or may not know to look for your products in-store. As a result, you can potentially create a new revenue channel with relatively little effort, while at the same time maximizing the investment you've already made in growing your brand on Facebook.
That said, one of the advantages of online marketplaces and channels is they give you broad access to massive customer bases. Facebook Marketplace is already one of the most popular places people go shopping, with 63.5 million people making at least one purchase through Facebook in 2022.1 By using Facebook Marketplace, you can connect with customers where many of them already spend a significant amount of their online time.
Selling on Facebook Marketplace can be a core component of an omnichannel sales strategy that helps enable customers to buy from your brand according to their preferences.
The more channels you can leverage, the more likely you'll be able to meet your revenue goals.
Below are simple steps to take before you can start selling on Facebook Marketplace:
You can adjust various settings in Commerce Manager, including:
With Facebook Marketplace, you can:
If you already sell online, then many of the same tips and strategies you use on other platforms apply to Marketplace. Here is a checklist for sales success:
Listing products on Marketplace is free, giving you a low-cost way to increase your ecommerce exposure. You'll only have to pay a fee once a product sells. Check the selling fees page for the most up-to-date information.
Setting up a Marketplace ad campaign on Facebook involves leveraging Facebook's Ads Manager.
Here are the general steps to set up a Marketplace ad campaign on Facebook:
When selling on Facebook Marketplace, there are several payment methods you can use to receive money from buyers. It's important to choose a method that balances convenience with security.
Here are some common options:
Looking to learn more about selling on social media? Learn how to set up Instagram Shopping. Plus, discover new innovations that are revolutionizing the commerce experience.
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