Featured articles.

• SELLING ONLINE
  Start selling on Facebook and Twitter in less than 5 minutes.

  If you need to start selling online quickly but don’t have a website, consider selling your products and services where your customers are spending more of their time: on social media. Get started by following these steps. 

  Sep 17 2020
• SELLING ONLINE
  Easy ways to fundraise during this vital holiday giving season and beyond.

  The work of nonprofits has never been more important than now – in a time of many challenges, from public health and safety to concerns about the economy and social justice. As we move into the holiday giving season, your organization should be prepared to accept donations in as many ways as possible, so you don’t miss a fundraising opportunity.

  Sep 17 2020
• MARKETING TO CUSTOMERS
  Part 2: 5 key elements to optimize in your holiday email template.

  Email marketing during the holidays is one of the most cost-effective and impactful ways to reach customers. But not all holiday email templates are created equal. Small tweaks to key elements can have an outsized impact on your open and conversion rates.

  Sep 15 2020
• MARKETING TO CUSTOMERS
  Part 1: Creating a winning 2020 holiday email strategy.

  Holidays are always critical to the bottom line of any retailer. But with many merchants still recovering from lost revenue from earlier in the year due to pandemic closures, businesses of all stripes are relying on a strong 2020 holiday season to make up the difference. As an integral component of any marketing mix, email will be an essential tool this holiday season for reaching customers and driving sales.

  Sep 15 2020
• SELLING IN-PERSON
  How to create a QR code to accept touch-free payments.

  Whether you run a business with a storefront or provide services to clients, how do you get paid if they can’t hand you their payment? One answer could be QR codes. When used correctly (and creatively), QR codes can give you a fast, touch-free way to accept payments in person. No physical money changing hands, no receipts to sign. 

  Aug 28 2020
• OPTIMIZING FOR MOBILE
  How to add a subscription payment button to your website.

  Once you’ve created your subscription plan(s), the last step is adding a payment button to your website, so your customers can choose the plan(s). This 7-step article will show you how to do that with accompanying screenshots. 

  Aug 27 2020
• MARKETING TO CUSTOMERS
  Webinar: 6 tips to optimize your online business.

  It’s a challenging environment for small businesses. Are you looking for ways to thrive in the New Normal? PayPal and BigCommerce can help you attract customers, manage finances, and bring the offline experience online.

  Aug 21 2020
• OPTIMIZING FOR MOBILE
  Selling on social: How customers can pay you on Facebook and Twitter.

  Once you’ve posted your listing on Facebook and/or Twitter, your customers can pay with a credit or debit card or by using their account with PayPal. This article walks you through how that looks with step-by-step screenshots.

  Aug 19 2020
• SETTING UP A BUSINESS
  Breaking down third-party food delivery platform fees.

  For several years now, third-party restaurant delivery platforms have helped restaurant owners feed a growing appetite for easy online ordering and delivery. Customers can now order everything from street tacos to scallop sashimi with a tap and have it delivered to their door – no waiting for a table, dealing with noisy conversations, or making public appearances required.

  Aug 19 2020