Featured articles.

• MOBILE & ECOMMERCE
  10 ways to reimagine the customer experience and help drive conversions online

  Adopting these best practices can help curb cart abandonment, improve conversion rates, increase cart sizes, and boost customer loyalty.

  Oct 15 2021
• CASE STUDIES
  How PayPal Pay in 4 helps Samsonite deliver a stellar customer experience

  Staying on trend for Samsonite not only relates to their product but is important when it comes to the customer's payment experience. Learn how Pay in 4 enables Samsonite to offer the flexible payment options their customers want.

  Oct 14 2021
• PAYMENTS PROCESSING
  Pay Later Dynamic Messaging Best Practices Guide

  Learn how to use PayPal Pay Later dynamic promotional messaging to help drive conversion, sales and higher average order values.

  Oct 12 2021
• MARKETING TO CUSTOMERS
  Jen Atkin Reddit Q&A: How the OUAI founder grew her business

  For any small business, it can be difficult to succeed. With ongoing challenges and obstacles to overcome, there are many factors that go into growing your business.

  Oct 12 2021
• PLAN YOUR HOLIDAY STRATEGY
  Get insight into the rising popularity of buy now, pay later options

  Given the unique circumstances across the globe over the past 18 months, it’s no surprise that the buy now, pay later (BNPL) space is growing.

  Oct 01 2021
• PAYMENTS PROCESSING
  5 Tips for Frictionless Customer Experiences

  Unlock the top 5 best practices that could help you improve customer experience and drive sales throughout the buying journey.

  Sep 27 2021
• PLAN YOUR HOLIDAY STRATEGY
  Business Bootcamp: How do you shape up your business online?

  A panel of successful business owners and head of Global Customer Advocacy at PayPal recently hosted a live Q&A answering questions from business owners interested in growing their businesses online. Part of PayPal Adaptables Business Bootcamp series, this Bootcamp covered how to launch your online store, bringing new customers to your store, getting customers to return and purchase again, and ways to expand online selling to international markets.

  Sep 23 2021
• EXPANDING INTO NEW MARKETS
  How do you grow your personal brand on social and beyond?

  In our latest Business Bootcamp, we partner with Jen Atkin, celebrity hairstylist and founder of OUAI and Mane Addicts, to give business owners an inside look at what it’s like to develop a personal brand and business from the ground up.

  Sep 23 2021
• MARKETING TO CUSTOMERS
  How do I build my personal brand?

  Jen Atkin is the founder of OUAI, the Mane Addicts digital hair community, and an influential celebrity hairstylist. 

  Sep 23 2021