Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

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Small BusinessMarketing

Business Bootcamps by PayPal: How do you reach new customers online and in marketplaces?

September 08, 2021

A panel of successful business experts and head of Global Customer Advocacy at PayPal recently hosted a Q&A answering questions from business owners interested in reaching new customers through social platforms and online marketplaces.

AuthorDr. Tiffany Raymond, PhD
Small BusinessMarketing

Still wondering how to target millennials? Focus on bridge millennials instead

July 07, 2022

How to target millennials? That’s been the question on the lips of every business owner at some point. And it’s clear why: They use social media. They're building careers and starting families. They're key to a successful marketing mix.

AuthorAlice Wong

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