Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

Small BusinessMarketing

Still wondering how to target millennials? Focus on bridge millennials instead

Jul 7, 2022

How to target millennials? That’s been the question on the lips of every business owner at some point. And it’s clear why: They use social media. They're building careers and starting families. They're key to a successful marketing mix.

AuthorAlice Wong
Small BusinessMarketing
Business bootcamps: Questions answered for reaching new customers online and in marketplaces
AuthorDr. Tiffany Raymond, PhD
Oct 6, 2022Article
Small BusinessMarketing
Business Bootcamps by PayPal: How do you reach new customers online and in marketplaces?
AuthorDr. Tiffany Raymond, PhD
Sep 8, 2021Article
Small BusinessMarketing

Seven ways to build customer trust

May 30, 2023

Cart abandonment remains a significant cause of stress for just about every online business — from the smallest storefront to the largest mega-retailer. Nowadays, abandonment rates can be as high as 70%1, and that number jumps to more than 80% for shoppers browsing on mobile devices.2

AuthorPayPal Editorial Staff

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