Steady: survive and thrive in uncertain times

Steady means investing in forward-thinking and evolving technologies to secure the present and prepare for shifting customer expectations. Business leaders like you can use these three key principles: investing, protecting, and partnering, to help your business stay steady for today and tomorrow.

To thrive tomorrow, you need to unlock today’s opportunities

What does steady mean for modern businesses? Steady means investing in forward-thinking technologies and preparing for shifting customer expectations. It means bringing a future-ready payments stack for future-ready business. But how can you stay steady to overcome uncertainty and thrive? By understanding the state of e-commerce through these powerful consumer insights you’ll be better equipped to endure turbulent times.

The Three Principles of Steady

Leveraging these three principles can help you uncover economic opportunities and make your business recession proof.

Invest in the moment

Even in an uncertain economy there are plenty of business opportunities if you know where to find them. To take advantage you may need to prioritize investments that maximize growth, profitability, and resilience. In fact, 42% of companies expect to significantly increase spending this year, a jump of 16% over the last economic downturn in 2009.¹

Help protect your business and customers

Customers and businesses alike seek stability and security in an uncertain landscape. With the alarming increase in fraud and cyber threats, having the right fraud management strategy is crucial. 83% of fraud prevention decision makers in e-commerce businesses believe machine learning is pivotal to their fraud strategy.²

Partner with experience

In the face of economic pressures and evolving customer expectations, you need a trusted partner with proven experience. An ally who has grown and innovated throughout previous downturns can bring invaluable experience and knowledge to every decision, helping to turn complex challenges into positive outcomes. According to a PwC global CEO survey, 26% of companies surveyed are collaborating with established companies and/or competitors to create new sources of value.³

Business leaders like you can use these three key principles to help your business stay steady, drive sales, and maximize growth. Discover why a modern payments solution is a critical part of your growth strategy.

For more insights, download this infographic that takes a closer look at how you can invest, protect, and partner in challenging times.