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Whether you’re new to selling internationally or a pro, it pays to have a plan in place. We’ve outlined
five critical areas to consider when planning for international growth.
Identify which countries to target and research the unique aspects of each market.
Read moreMake sure consumers have confidence their payment is secure, and can use their preferred method.
Read moreAs an international seller, you need to understand local laws, duties, taxes, customs, and free trade agreements.
Read moreMake sure that your policies on international shipping, delivery, returns, and payment are clear and easy to find.
Read moreGenerate demand by building brand awareness and taking advantage of local trends and holidays.
Read moreRead on to learn about the benefits of selling internationally
Global prosperity and mobile adoption are creating opportunities for small businesses
to reach new customers abroad.
By 2025, the global consuming class will grow by 75% to a total of 4.2 billion people.*
These 4.2 billion consumers will spend an estimated $30 trillion annually.*
More than two-thirds of the world now has an internet-connected mobile device.*
Read on to gain insights about international buyers
A PayPal and Nielsen Research study provides insight into who the international buyer is,
what’s important to them, and how they pay for goods and services.*
INCOME: 70% are mid- to high-income earners
AGE: Most are between 35-54 years old
WHY THEY BUY: Their top reasons for buying online from an international seller are to “save money” (80% of respondents), followed by “more variety that cannot be found locally” (79%)
The top cross-border online shopping categories are:
FEAR OF FRAUD & IDENTITY THEFT: Nearly seven out of ten (69%) cross-border online shoppers cite fear of identity theft and fraud as the main deterrent against making a cross-border online payment.
LACK OF BUYER PROTECTION: 88% of cross-border online shoppers believe that buyer protection is important or very important when making an overseas online purchase, with the highest response rates from shoppers in emerging markets.
The top reason shoppers use preferred payment methods, and PayPal in particular, is security.
MORE WILLING TO BUY: 81% of cross-border online shoppers are more willing to make a purchase from an overseas merchant because their purchase can be covered by PayPal’s Purchase Protection policy. See eligibility requirements.*
SAFER TO USE ONLINE: 41% of cross-border online shoppers say the top reason for using PayPal for an overseas transaction is because PayPal is safer to use online due to less fraud.*
PayPal is widely and frequently used for cross-border online shopping.
8 OUT OF 10 USED PAYPAL:
Nearly eight out of ten cross-border online shoppers have used PayPal for overseas purchases.
USED MORE THAN TWICE AS OFTEN:
Half of the shoppers surveyed use PayPal most frequently for international purchases – more than twice as often as the next payment method.
*Source: Modern Spice Routes, July 2013
Global research provides merchants key insights to expand global sales including: invest in SEO, think mobile and sell into new markets.
Read more
Ready to start or expand your international sales?
Learn How to Sell Internationallyor
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