
The most popular destinations for cross-border shoppers to buy from online:
- China (26%)
- USA (21%)
- UK/GB (14%)
- Germany (10%)
- Japan (5%)
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Whether you’re new to selling internationally or a pro, it pays to have a plan in place. We’ve outlined
five critical areas to consider when planning for international growth.
Identify which countries to target and research the unique aspects of each market.
Read moreMake sure consumers have confidence their payment is secure, and can use their preferred method.
Read moreAs an international seller, you need to understand local laws, duties, taxes, customs, and free trade agreements.
Read moreMake sure that your policies on international shipping, delivery, returns, and payment are clear and easy to find.
Read moreHelp generate demand by building brand awareness and taking advantage of local trends and holidays.
Read moreGlobalization and internet adoption are creating opportunities for small businesses to reach new customers abroad.
Of online adults shopped online in past 12 months.*
Estimated cross-border B2C e-commerce spend by 2022**
Of cross-border shoppers cite "better prices" as their top reason for why they shop internationally.*
*Source: PayPal commissioned Ipsos MORI PayPal Insights 2018. n=34,000, 31 markets. Online survey of adults (aged 18+) between March – May 2018. **Source: Forrester Research, Online Cross-Border Retail Forecast, 2017 to 2022.
PayPal and Ipsos research provides insight into where consumers are buying from, what’s important to them and how they pay for goods and services. See below for more from the study.
The most popular destinations for cross-border shoppers to buy from online:
The top cross-border online shopping categories are:
The top reasons that consumers are buying cross-border online:
The top barriers to cross-border shopping among those consumers who shop cross-border include:
PayPal is widely and frequently used for cross-border online shopping.
In the study conducted by Ipsos MORI, PayPal consistently ranked among the top payment methods buyers choose for both domestic and international payments – with the top reason being because it’s a secure way to pay. With PayPal, Merchants can accept payments in more than 200+ markets in 25 currencies, and PayPal is already built into many top ecommerce platforms and carts, so setup is easy.
Global research provides merchants key insights to help expand global sales including: invest in SEO, think mobile and sell into new markets.
Read moreReady to help start or expand your international sales?
Learn How to Sell Internationallyor
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