Marketing to customers
Learn how to attract new customers with proven marketing tactics like social media, email campaigns, search engine marketing, and more.
Planning your holiday marketing campaign
PLAN YOUR HOLIDAY STRATEGYAug 04 2022Competition is fierce and marketing can be challenging. Experienced business owners know to plan their marketing moves well ahead of the holidays, because the right moves can make the difference between success and failure. So, what are those moves?
MARKETING TO CUSTOMERSJul 19 2022Every once in a while something goes wrong with an order. This is a normal, expected part of doing business that’s often the result of a simple misunderstanding or human error. When this happens, buyers may take action by opening a dispute.
How to help improve customer service with a message in PayPal.
MARKETING TO CUSTOMERSJul 08 2022Create a Customer Service Message to help prevent disputes and claims.
Still wondering how to target millennials? Focus on bridge millennials instead.
MARKETING TO CUSTOMERSJul 08 2022How to target millennials? That’s been the question on the lips of every business owner at some point. And it’s clear why: They use social media. They're building careers and starting families. They're key to a successful marketing mix.
Mobile marketing tips: how to target mobile shoppers.
OPTIMIZING FOR MOBILEJul 07 2022Keep reading to learn how mobile shoppers shop.
Small business guide for running successful holiday promotions.
MARKETING TO CUSTOMERSJul 07 2022A good promotion can help accelerate sales and business growth, but like anything else worthwhile, you need to plan it in advance and execute it well.
Looking back: small-business lessons learned in 2017.
MARKETING TO CUSTOMERSJul 07 2022Launching and growing a business is about learning by doing: Every decision you make, both good and bad, feeds into your knowledge of the market and your customers. Mistakes, painful as they are, also build knowledge about what to do better next time.
The basics of a successful marketing campaign brief.
MARKETING TO CUSTOMERSJul 07 2022Launching a successful marketing campaign requires a number of decisions to be made. In fact, there are so many things to consider that it’s virtually impossible to launch a successful campaign without some formal planning.
Small-business resolutions: helping to grow your business in 2018.
MARKETING TO CUSTOMERSJul 07 2022Now that the holiday rush has subsided and the new year has started, it’s the perfect time to reflect and take a long view of your business. We spoke to small business owners to learn their plans to help make 2018 as successful as possible.