Marketing to customers
Learn how to attract new customers with proven marketing tactics like social media, email campaigns, search engine marketing, and more.
Want to see more Cyber Monday sales? Try these 10 tips.
SELLING ONLINEOct 25 2021If you haven’t added Cyber Monday to this year’s Black Friday planning, you could be leaving money on the table. Here are 10 tips to help you make sure your business is ready for this year’s holiday traffic.
Jen Atkin Reddit Q&A: How the OUAI founder grew her business
MARKETING TO CUSTOMERSOct 12 2021For any small business, it can be difficult to succeed. With ongoing challenges and obstacles to overcome, there are many factors that go into growing your business.
Planning your holiday marketing campaign
PLAN YOUR HOLIDAY STRATEGYSep 30 2021Competition is fierce and marketing can be challenging. Experienced business owners know to plan their marketing moves well ahead of the holidays, because the right moves can make the difference between success and failure. So, what are those moves?
How do I build my personal brand?
MARKETING TO CUSTOMERSSep 23 2021Jen Atkin is the founder of OUAI, the Mane Addicts digital hair community, and an influential celebrity hairstylist.
Business Bootcamps: Questions answered for reaching new customers online and in marketplaces
PLAN YOUR HOLIDAY STRATEGYSep 20 2021Getting exposure without spending money, taking payments on social media, and whether brand or product is more important for ecommerce. Answers to your Business Bootcamp questions.
Easy ways to fundraise during the holiday giving season and beyond.
SELLING ONLINESep 16 2021The work of nonprofits has never been more important than now. As we move into the holiday giving season, your organization should be prepared to accept donations in as many ways as possible, so you don’t miss a fundraising opportunity.
Business Bootcamps by PayPal: How do you reach new customers online and in marketplaces?
PLAN YOUR HOLIDAY STRATEGYSep 09 2021A panel of successful business experts and head of Global Customer Advocacy at PayPal recently hosted a Q&A answering questions from business owners interested in reaching new customers through social platforms and online marketplaces.
7 tips to help businesses adapt to iOS 14.5
SELLING ONLINEJun 23 2021Each iOS update brings important changes for small businesses that launch campaigns across Apple devices.
Bridge millennials spend big and love shopping at small businesses. Here's how to reach them.
MARKETING TO CUSTOMERSDec 02 2020Pretty much everyone loves to talk about the importance of marketing to millennials. They're young. They use social media. They're building careers and starting families. They're key to a successful marketing mix. And all that may be true. But there's still an important part of this conversation that's been missing: Millennials aren't one-size-fits-all. There's a core group of millennials who have their own unique traits and behaviors.