Marketing to customers

The time period before the holidays is the biggest time of year for consumer spending, and typically the busiest time of year for many small business owners, but it doesn’t have to be. By solidifying social media marketing plans early (and revisiting them often), small businesses can maximize their resources, from time to money, all year round.

Giving your customers more ways to pay for big-ticket purchases makes it possible for them to buy what they need, when they need it. Flexibility is also a win for your online store—auto parts businesses, in particular, have discovered that consumer financing is key to helping increase average order values and building loyalty with shoppers.

Small and medium businesses can use today's booming ecommerce environment to grow their online stores in 2019 and beyond.

Even though you may be running your small business on the side, after work, or over the weekends, you want to make sure your marketing efforts are working full-time. This starts with your online visibility. 

The holidays are here and it's time to kick your digital marketing into high gear to avoid a lump of coal in your stocking. With some proper planning, you can assure that you meet your sales goals without losing your shirt in advertising costs.

Creating an exceptional digital experience for your small business would ideally include the whole gamut: website optimization, social media promotions, paid media advertising, and email marketing. Except that when time (and money) isn't in our favor, we're forced to choose – and, hands down, email marketing would take the crown.

Being a small business owner is the very definition of “wearing many hats.” On any given day (or even within the same hour), you’re the marketing guru, the IT director, the office manager, the customer service rep … and the list goes on.

Want to get things done this year?  Learn how with tips from other small businesses.

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