Marketing to customers

Learn how to attract new customers with proven marketing tactics like social media, email campaigns, search engine marketing, and more.


  • MARKETING TO CUSTOMERS

    4 trends helping home and garden retailers grow their online sales.

    Nov 15 2019
    Around the globe, the home and garden e-commerce market is growing.1 In the U.S., where today's economy encourages homeowners to stay in their houses longer2 and city-dwellers to rent instead of buy3, consumers are well positioned to make regular home and garden purchases. This is good news for home and garden retailers who can seize this opportunity to help grow their online sales by taking advantage of the following trends.

  • SELLING ONLINE

    Want to see more Cyber Monday sales? Try these 11 tips.

    Nov 01 2019
    In 2018, digital spending on Cyber Monday surpassed Black Friday by $1.2 billion, making Cyber Monday the biggest shopping day of the year.1 But was your business ready?

  • SELLING ONLINE

    7 tips to jumpstart your social strategy.

    Oct 25 2019
    The time period before the holidays is the biggest time of year for consumer spending, and typically the busiest time of year for many small business owners, but it doesn’t have to be. By solidifying social media marketing plans early (and revisiting them often), small businesses can maximize their resources, from time to money, all year round.

  • MARKETING TO CUSTOMERS

    Why consistent messaging is key to closing more ecommerce sales.

    Oct 09 2019
    Your website, social media channels, and emails are unique opportunities to communicate with customers at various stages of the purchase journey. Learn how unifying your messaging approach across these channels can help move customers closer to purchase and result in higher sales for your online store.

  • MARKETING TO CUSTOMERS

    Consumer financing: The ultimate companion for your online travel business.

    Oct 04 2019
    Although travel can be expensive, people today are making it a priority and managing their budgets accordingly. In response, many travel businesses are offering consumer financing, allowing travelers to pay for purchases over time. Just like a solid packing list ensures you're ready for whatever adventures come your way while on vacation, following the checklist below helps ensure your travel business is prepared to take advantage of this opportunity to boost online sales and build customer loyalty.

  • MARKETING TO CUSTOMERS

    7 ways to win at e-commerce this holiday season.

    Oct 04 2019
    Use these tips to help your business stand out and sell more during the biggest shopping season of the year.

  • MARKETING TO CUSTOMERS

    Your user-friendly technical SEO checklist to improve rankings.

    Sep 03 2019
    We see this graph all too often with small business websites. The downward drop below shows website traffic from organic search. A drop like this can occur when a new website is launched, or when something unintentionally goes awry. In essence, this graph means a website has achieved “online invisibility."

  • MARKETING TO CUSTOMERS

    Prepare for the holidays part III: Planning your marketing.

    Aug 28 2019
    Competition is fierce and marketing is hard. Smart business owners plan their marketing moves well ahead of the holidays because the right moves can make the difference between success and failure. So what are those moves?

  • SELLING ONLINE

    How to effortlessly drive more holiday donations in 2019.

    Jul 16 2019
    The busiest giving season of the year is around the corner. As you prepare for a record-breaking season, keep in mind you don't need a complicated strategy to reach more donors and drive more donations. Here are five easy ways to drive up donations this season, and the tools to back you up.