Marketing to customers
Learn how to attract new customers with proven marketing tactics like social media, email campaigns, search engine marketing, and more.
Bridge millennials spend big and love shopping at small businesses. Here's how to reach them.
MARKETING TO CUSTOMERSDec 02 2020Pretty much everyone loves to talk about the importance of marketing to millennials. They're young. They use social media. They're building careers and starting families. They're key to a successful marketing mix. And all that may be true. But there's still an important part of this conversation that's been missing: Millennials aren't one-size-fits-all. There's a core group of millennials who have their own unique traits and behaviors.
6 ways the pandemic is changing consumer shopping habits.
MARKETING TO CUSTOMERSDec 01 2020Just as you've probably changed the way you do business recently, consumers have also shifted the way they shop – from the products they're buying to the way they're paying for them. And these changes are expected to last even after the crisis ends. According to a June 2020 study from McKinsey & Company, 68% of U.S. consumers say their routines will be affected for four or more months, and 52% say the same about their finances1.
Webinar: Position your business for Black Friday and Cyber Monday success.
SELLING ONLINENov 06 2020Businesses are facing unique challenges this holiday season. This webinar covers 5 holiday trends, tips for turning these trends into conversions, and PayPal tools to start leveraging today.
Back-to-school 2020: 6 marketing ideas to attract shoppers amid a downturn.
MARKETING TO CUSTOMERSNov 05 2020Back-to-school season almost always comes with a sense of anticipation, but it will be especially heightened for 2020. As students, parents, and teachers wrestle with what it means to go back to school with coronavirus top of mind, the coming school year will be unlike any other.
3 businesses share their secrets to a budget-friendly holiday social media marketing strategy.
MARKETING TO CUSTOMERSOct 27 2020Ask any marketing expert for holiday-related social media marketing tips, and you'll likely get a ton of suggestions from giveaways to Pinterest pins and Facebook ads. But there are now so many social channels and campaign types to choose from it can make your head spin. And many of them are cost-prohibitive if you're on a tight budget.
Webinar: 3 ways to help increase your social media reach.
MARKETING TO CUSTOMERSOct 22 2020Your future customers are waiting for you on social media – you just need to engage them with timely, educational content. A smart social media strategy can help you win followers, turn them into fans – and stand out from the competition.
6 steps to powerful customer testimonials.
MARKETING TO CUSTOMERSOct 22 2020"Great." "Would recommend." "Happy with purchase." Do those types of reviews sound familiar?
Easy ways to fundraise during this vital holiday giving season and beyond.
SELLING ONLINEOct 22 2020The work of nonprofits has never been more important than now – in a time of many challenges, from public health and safety to concerns about the economy and social justice. As we move into the holiday giving season, your organization should be prepared to accept donations in as many ways as possible, so you don’t miss a fundraising opportunity.
From offline to online overnight: 7 lessons from a high-end design studio.
MARKETING TO CUSTOMERSOct 22 2020With her design studio suddenly closed, Jenne Wicht, CEO at Jak W, wondered how she and her team of eight would remain afloat and keep their doors open and jobs intact. After all, her business was reliant on in-person interactions to engage customers and close deals.