Marketing to customers

Learn how to attract new customers with proven marketing tactics like social media, email campaigns, search engine marketing, and more.


  • MARKETING TO CUSTOMERS

    Your user-friendly technical SEO checklist to improve rankings.

    Sep 03 2019
    We see this graph all too often with small business websites. The downward drop below shows website traffic from organic search. A drop like this can occur when a new website is launched, or when something unintentionally goes awry. In essence, this graph means a website has achieved “online invisibility."

  • MARKETING TO CUSTOMERS

    Prepare for the holidays part III: Planning your marketing.

    Aug 28 2019
    Competition is fierce and marketing is hard. Smart business owners plan their marketing moves well ahead of the holidays because the right moves can make the difference between success and failure. So what are those moves?

  • MARKETING TO CUSTOMERS

    Consumer financing: The ultimate companion for your online travel business.

    Aug 05 2019
    Although travel can be expensive, people today are making it a priority and managing their budgets accordingly. In response, many travel businesses are offering consumer financing, allowing travelers to pay for purchases over time. Just like a solid packing list ensures you're ready for whatever adventures come your way while on vacation, following the checklist below helps ensure your travel business is prepared to take advantage of this opportunity to boost online sales and build customer loyalty.

  • SELLING ONLINE

    How to effortlessly drive more holiday donations in 2019.

    Jul 16 2019
    The busiest giving season of the year is around the corner. As you prepare for a record-breaking season, keep in mind you don't need a complicated strategy to reach more donors and drive more donations. Here are five easy ways to drive up donations this season, and the tools to back you up.

  • MARKETING TO CUSTOMERS

    How you can increase donations on your nonprofit website.

    Jul 03 2019
    Today's nonprofit leaders are finding innovative ways – from social media fundraisers to digital ads and search-engine marketing – to attract donors. But the key to all those things can often get overlooked: your website.

  • MARKETING TO CUSTOMERS

    How consumer financing helps sales flourish for online fashion retailers.

    Jun 28 2019
    Help your shoppers complete the look they want, when they want it, by giving customers more ways to pay for purchases. Fashion retailers, in particular, are helping drive higher average order values and more repeat customers when they offer consumer financing on their site. 

  • MARKETING TO CUSTOMERS

    From side-hustlers to CEO's, successful businesses do this.

    Jun 06 2019
    I’ve been providing consulting services to small and medium-sized businesses for more than 20 years and have met thousands of successful CEOs and business owners.

  • MARKETING TO CUSTOMERS

    6 steps to help get more conversions and less shopping cart abandonment.

    May 17 2019
    One of the biggest problems in online selling is shopping cart abandonment: when buyers fail to complete the purchases they start. Research firm Baymard Institute estimates that the average online shopping cart abandonment rate is 69.2%.1 This article looks at why shoppers abandon their carts, and how you can leverage the strength of the PayPal brand to help you increase conversion rate.

  • SELLING ONLINE

    7 tips to jumpstart your social strategy.

    Apr 04 2019
    The time period before the holidays is the biggest time of year for consumer spending, and typically the busiest time of year for many small business owners, but it doesn’t have to be. By solidifying social media marketing plans early (and revisiting them often), small businesses can maximize their resources, from time to money, all year round.