Optimize your mobile checkout to help turn shoppers into buyers.

Aug 21 2018 | PayPal editorial staff

Don't let a clunky checkout cost your business sales. Find out what PayPal and a mobile-friendly website could do for your bottom line.
It’s no surprise that more and more people are using their smartphone or tablet to shop. You’ve probably even taken steps to make sure your business’s website is accessible from a mobile device. But is that enough?
 
Create a mobile-friendly experience.
Mobile commerce (also known as m-commerce) is driving sales in a big way. For some people, mobile is all about convenience – they shop on their tablet or smartphone when they’re on-the-go. For others, mobile is a lifestyle that doesn’t include a desktop or laptop at all – they do everything from their tablet or smartphone. Whatever the reason, mobile shoppers make up a big chunk of online sales and your website needs to be ready for them.
 
Since customers can make purchases any time, anywhere, thinking “mobile first” when building your site is key. Putting “mobile first” means:
  • Designing your navigation so it’s easy for customers to get around your mobile site. Pro tip: Stick with big buttons, large fonts, and a fixed navigation bar.
  • Using simple, uncluttered, and professional product images.
  • Streamlining the payment process with a checkout that’s tailored for mobile, like PayPal. Offer a guest checkout option and make sure your Add to Cart and Checkout buttons are always displayed.
  • Keeping your contact information visible, so your customers can easily find it when they need help.
Remember: Customers use many different kinds of mobile devices to access your site, so check your mobile first design on as many devices and browsers as you can.
 
It pays to optimize your checkout.
A recent study published on eMarketer found that a whopping four out of ten mobile shoppers who abandoned their carts did so because they had trouble entering their personal information.1 That’s a frustrating statistic for any business owner. But instead of focusing on how many sales a clunky checkout might cost you, make optimizing your site a priority. An easy shopping experience can turn a first-time buyer into a repeat customer.
 
Another major concern of mobile shoppers is security. Today’s consumers just don’t trust retailers to safeguard their private information. One way you can help your customers feel more secure is by asking only for the information needed to complete their purchase. You can also let returning customers create a login profile so they only have to enter their information once.
 
Offering PayPal as a payment option can help consumers feel more confident when buying from your site. In one survey, 31% of shoppers who used PayPal for their last mobile purchase said they wouldn’t have made the purchase if PayPal wasn’t an option. 2  
 
Keep payments simple and secure.
With PayPal, your mobile customers who use PayPal One Touch can check out in just a couple clicks; skipping the hassel of entering their payment and shipping information on a tiny screen. A quick and easy checkout can mean a higher conversion rate for your business. Merchants that accept PayPal One Touch can see up to a 53% higher conversion rate on mobile devices. Imagine what that could do for your bottom line.3
 
Want to learn more? Click on the FAQs on the bottom of this page or contact our customer support team.
 
The contents of this site are provided for informational purposes only. You should always obtain independent, professional accounting, financial, and legal advice before making any business decision.
 
1 Source: Study commissioned by Addressy, “Fixing Failed Deliveries: Improving Data Quality in Retail,” study conducted by Loudhouse, November, 2017
 
2 Source: Study commissioned by PayPal and conducted by comScore Research. comScore survey administered in Q1 2018 to 4,252 U.S. adults who own and use a mobile device and who have browsed or researched products or services online on any device in the past six months.
 
3 Source: PYMNTS.com Checkout Conversion Index™; Utilized standard conversion rates by merchants from industry standard source to create a statistical relationship between the conversion rates and PYMNTS.com Index Scores for 853 merchants. September 2017.

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Frequently asked questions.

PayPal Payments Standard is the easiest way to securely accept debit and credit cards, PayPal and PayPal Credit. It takes the hassle out of accepting payments online. You handle the sales. We handle everything from the checkout process to security and mobile compatibility. Plus:
  • No advanced programming is needed.
  • Your customers don’t need a PayPal account to pay you.
  • It’s optimized for customers on smartphones or tablets.
And unlike many full payment-processing solutions, PayPal Payments Standard has no application, setup or monthly fees, or long-term commitments. You start paying when you start selling.

What can I do with PayPal Payments Standard?

PayPal Payments Standard lets you accept credit and debit cards on your website or through an online marketplace such as eBay or Etsy. Buying is straightforward: We handle the checkout process and then send customers back to your site. Fees are a flat amount per transaction, so selling is just as simple. To see all discounts and fees, take a look at our fees page.

You can use PayPal Payments Standard to send invoices online too, so you can get paid sooner. For offline payments, you can add PayPal Here, a mobile payments solution, to your account to let you take payments on the go using your smartphone or tablet. (alternate rates apply).

With PayPal Payments Standard, you’re also eligible to apply for the free PayPal Business Debit MasterCard®.

As with all of our payment solutions, PayPal Payments Standard helps protect your business with our Automatic Fraud Screening, industry-leading data security and reliable customer service.

Get Started Now.
In-store acceptance methods mobile phone number + PIN & the payment code feature in the PayPal Mobile app will no
longer be available in the US after March 31st, 2018.


Going forward, PayPal will continue to innovate and provide you with new payment choices at your favorite stores. And whether it's in-store or online, you can still pay using PayPal in a variety of ways including with a credit card (like a PayPal credit card), debit card or your mobile device via tap and pay on eligible Android devices.
 
You can use PayPal to shop in stores, with various payment methods. When you use PayPal in stores, you choose how you pay. When you activate in-store checkout, you'll be prompted to choose your preferred payment method, then your backup payment method. You can use any combination of available payment methods, such as your PayPal balance, bank account, credit card or debit card.

To change your payment preferences:

  1. Click Money at the top of the page.
  2. Click Payment Preferences, your preferred payment method, and then click Confirm.

Your in-store purchases then will settle instantly using your preferred payment method. If there's not enough money using that method, we'll use your backup payment method instead.

Changing your payment preference in the store

You can use a smartphone to update your payment preferences in the store, but it's best to do it ahead of time. Updating your preferences before you go to the store will help checkout go more quickly.

You can also manage your payment preferences for online checkout in your Settings. Learn more about payment preferences.

 

Please read the retailer’s terms and conditions to make sure the digital gift card you’re buying can be redeemed where you plan to use it. PayPal does not control how and where digital gift cards can be redeemed.

In-store codes:
If your code can be used in-store, tell the cashier you’re paying with a gift card. The cashier will either scan or key in the code to redeem it. We recommend printing the code if you can, as barcode scanners in some stores can’t scan from a mobile screen.
Not all self-checkout lanes accept gift card codes so we recommend going to an attended counter.

Online codes:
If your code can be used online, look for a gift card or voucher code option at checkout on the seller’s website or app.
Gift cards can’t be stored in the PayPal Wallet and automatically redeemed right now. Make sure you enter the code when making a purchase to ensure your gift card is applied.
When you add a mobile phone number, you can also confirm your mobile phone. Here’s how: 
  1. Go to your Profile Settings.
  2. Click Update next to "Phone."
  3. Click Update next to your mobile number.
  4. Click confirm your number. We'll send you a text message with a confirmation code. Stay logged in and don’t exit from the window.
  5. Enter the confirmation code into the entry space provided on the screen to confirm your mobile.
  6. Click Validate.
If the confirmation of your mobile is successful, we will send you another text message to confirm that your mobile is now linked to your account.

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