Learn how PayPal’s consumer network can help you capture first-time buyers, encourage repeat purchases and higher spend, and improve customer satisfaction. Download the latest 2021 Nielsen Report U.S.
At PayPal, one of our top priorities has always been helping you create a frictionless checkout and improve your overall customer experience. You can reduce the number of form fields using Express Checkout and One Touch, provide a seamless mobile experience with our mobile SDK, retarget PayPal customers with marketing tools, plus offer all the payment options your target demographics want, like digital wallets and local payment methods.
We’ve also been rated one of the most trusted brands in America,1 with more than 20 years’ experience processing billions of transactions. But the real power of PayPal lies in our global network of 350+ million active accounts2 – and growing.
Our latest study, in partnership with Nielsen, shows how PayPal favorably affects enterprises compared to other payment methods. The study measures the impact of PayPal across three core areas: conversion, spend, and merchant experience.
PayPal helps merchants to win by increasing business conversions and driving unplanned purchases. Merchants who display PayPal see an increase in repeat purchases and higher average orders. As such, being part of our global consumer network can help to increase conversions overall, creating a positive impact through building trust and credibility.
Displaying the PayPal name can increase customer loyalty and improve checkout conversions. On average, merchants can see a 28% increase in checkout conversion when PayPal is selected, with customers being 2.8x more likely to convert on sites where PayPal is visible. It is this PayPal loyalty that can help businesses to increase conversions and help to build consumer confidence.
PayPal also helps to improve unplanned purchases and generate repeat buying. There is a 19% increase in unplanned purchases when PayPal is an option for consumers. In addition, merchants displaying the PayPal name can expect to see a 13% increase in repeat purchasing, as well as higher average orders. This can help to drive revenue generation without extra investment, and is the ideal solution as to how to increase the average order value.
Displaying PayPal can also increase customer loyalty, with an 8 point increase in Net Promoter Score, also known as NPS. Retaining customers is generally an easier way to maximize growth and reduce expenditure than going in search of new markets.
PayPal can help merchants across a range of industries, as the 2021 Nielsen Report U.S. clearly outlines. The presence of PayPal’s known and trusted payment solution has demonstrated tangible and measurable benefits, as well as providing satisfying experiences for both merchants and their customers.
The 2021 Nielsen Report U.S. offers fresh insights on how to help drive conversions and revenue. Learn more about:
Overall, paying with PayPal helps to improve the customer experience. That’s an edge many merchants can use in the current climate. Download the Nielsen report to find out more.
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