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Omnichannel retail is growing in popularity as shoppers seek more convenient ways to combine their in-person and online commerce journeys. Whether they’re buying on an app and picking up curbside or using a digital kiosk in-store, modern shoppers want personalized options that bridge the gap between touch points.
To keep up with these changing expectations, merchants need an integrated payment solution that helps streamline experiences across channels and boosts revenue. Each payment isn’t just a one-off transaction — it’s an opportunity to delight customers with personalized offerings and build lasting relationships.
Learn more about how in-person payments are shaping the future of retail and how PayPal Braintree can help you transform your omnichannel strategies.
In today’s omnichannel retail landscape, consumers expect seamless, personalized experiences whether they’re shopping in-store, online, on their mobile devices, or through a combination of these platforms.
In one survey conducted in 2022, 50% of consumers said they intend to increase their online spending over the next six months and, at the same time, 50% said they also expect to continue shopping in physical stores.1 One-third of consumers ranked a retailers website as the top source of pre-purchase information.1 In fact, 65% of business globally added omnichannel capabilities like buy online, pick up in store, shop to store, and ship from store to their purchase processes in 2022 to optimize their operations to cope with the economic environment.2
Certain payment trends have also emerged as customers move away from traditional payment methods like cards and adopt alternative options like digital wallets, mobile payments, and buy now, pay later. As Forrester found, 49% of consumer respondents globally say tap to pay for in person purchases is important when it comes to creating the ideal shopping research and buying experience when paying for a product.2 In fact, alternative payment methods are expected to grow faster than credit and debit card payments between 2022 and 2027.3
Evidently, the need for a unified commerce solution has never been more pressing. With a unified platform, merchants can help deliver consistent and personalized shopping experiences on each channel and gain a more comprehensive view of each customer's transactions. Showing shoppers that you know their individual preferences for a certain type of payment or in-store pickup location can reinforce how much you value their business.
To keep up with changing consumer behaviors, large retailers may have trouble bridging the gap between payment channels, securely storing and managing customer data, and meeting shoppers with their choice of global payment methods. That’s where in-person payment solutions like PayPal Braintree can help.
PayPal Braintree In-Person is a payment processing solution that allows merchants to accept payments in person, integrating these transactions seamlessly with their online and mobile channels. It's designed to provide a consistent and seamless payment experience across all customer touchpoints, helping merchants increase revenue and reduce churn.
By storing data in a unified payment solution, enterprises can better understand how, where, and why their customers shop, and meet them with the preferred payment options — including cards, digital wallets, cryptocurrencies, and bank transfers — across channels.
PayPal In-Person helps provide the tools retailers need to streamline payments and exceed customer expectations, working to transform every interaction into a unique experience. This is crucial in today’s retail landscape where businesses need to quickly adapt to survive — or risk losing customer loyalty and market share.
With PayPal Braintree In-Person, businesses can take advantage of:
PayPal In-Person is more than a payment processing service. It's a powerful payment solution designed to enhance the entire retail experience by making payments simpler and more secure for shoppers while helping to give businesses flexible and reliable tools.
Here’s a closer look at what PayPal In-Person offers as a leader in retail payment solutions:
The commerce landscape is undergoing a rapid evolution. Instead of simply flocking to digital platforms, customers are seeking bespoke, omnichannel experiences that cater to their needs both in store and online. To adapt, merchants need omnichannel payment solutions that can help them improve customer engagement, reduce friction, and increase sales.
That’s why PayPal In-Person is committed to transforming the retail payment experience — providing a comprehensive platform that helps to streamline payment processes and unlock valuable data insights for growth. With PayPal In-Person, merchants can help transform interactions into personalized experiences and ready their businesses for the present and future of omnichannel retail.
Learn more about delivering seamless checkout experiences with PayPal’s end-to-end payment platform.
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