To help maximize revenue, you must optimize payments on the frontend and the backend. Discover how PayPal’s unique differentiators may give you the edge. Download Mercator’s paper on payment optimizations.
Across industries, markets, and business sizes, conversions are always top of mind. They’re what helps drive revenue – by reaching new markets, increasing existing market penetration, and encouraging repeat purchases and higher spend. But what do you think of when you think of conversions?
Your mind likely thinks of the frontend: your website layout, your mobile experience, your product pages and shopping cart. These can be essential. The front-end of your e-commerce platform should be designed to reduce abandonment and facilitate a smooth checkout across channels. The payment methods you offer should be highly trusted and eliminate the need to type in payment and personal information.
But many large enterprises forget about the other half of the equation: the backend.
False declines and slow approval speeds can have a major – and invisible – effect on your customer experience. If a transaction is declined, a merchant may risk cart abandonment and potentially the consumer’s image of the brand.
In this report, conducted with trusted payments industry experts Mercator Advisory Group, you’ll learn:
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