In today's fragmented commerce landscape, merchants are constantly seeking new ways to streamline transactions and deepen customer engagement. It goes beyond providing an easy checkout process. Retailers must anticipate customers’ needs and deliver exceptional experiences at each touchpoint, every time. Their survival may depend on it.
That's why omnichannel strategies are critical. Whether people are researching online, shopping in store, or browsing on a mobile app, merchants can use omnichannel marketing to seamlessly integrate payments and meet customers’ expectations.
Explore how omnichannel works and ways modern merchants can leverage PayPal Braintree to deliver unified payment experiences.
Omnichannel retail refers to the process of engaging shoppers and driving sales across channels, including online sites, mobile apps, and brick-and-mortar stores.
So what is an omnichannel strategy? Besides offering checkout at each of these touchpoints, it involves creating a comprehensive experience that spans platforms, helping customers move intuitively through their journeys — no matter where they find your brand.
Customers expect seamless omnichannel experiences. In fact, some don't even differentiate between online and in-person shopping. They want the flexibility to buy online and pick up curbside, pay in person and sign up for an online subscription, or shop in store and receive personalized recommendations on their app.
Upwards of 70% of consumers research and shop both in store and online, according to McKinsey & Company.1
Still, there are challenges to delivering an effective omnichannel strategy. Retailers need real-time access to cross-channel data to understand each customer's preferences. They also need a unified payment solution to deliver consistent, personalized experiences at each touchpoint.
A robust payment system is critical for success in omnichannel marketing. Studies show that 47% of global consumers believe flexible payment options for in-person and online purchases are important.2 At the same time, 66% of U.S. consumers expect to check out online in four minutes or less. In fact, over 80% have abandoned a purchase because the account registration process was too complicated.3
Here's a closer look at some of the key benefits of a unified commerce solution:
Modern merchants can leverage PayPal Braintree to achieve seamless and unified payment experiences across channels — online, mobile, and in person. With a unified, end-to-end payment platform, retailers can gather data and insights from customer transactions in one place.
They can then use this data to optimize their sales and engagement strategies and deliver personalized solutions at each touchpoint. Studies show PayPal can help increase checkout conversions by an average of 33% with large enterprise merchants.4
Powered by PayPal Braintree, you can meet your customers where they shop with preferred payment methods, including cards, digital wallets, PayPal, and Venmo. Businesses can also securely store each person’s payment information with a PCI-compliant vault, enabling customers to make repeat purchases, subscribe to memberships, and check out.
By continuously innovating to drive omnichannel experiences, PayPal Braintree helps businesses remain agile and responsive to their customers’ needs.
It’s easy to integrate PayPal Braintree into different sales channels — including online, in-store, and mobile platforms. PayPal provides a diverse range of hardware and software solutions to help merchants create a unified commerce experience. Here are some highlights:
You can also choose your integration path with our flexible developer tools, including:
As you’re getting started, use this step-by-step guide to begin implementing Braintree across platforms:
Holistic retailers can use these actionable tips and best practices to master seamless transitions with PayPal Braintree:
For modern retailers, it’s no longer sufficient to just facilitate sales. To survive — and thrive — in a rapidly evolving world of commerce, they have to curate tailored experiences for every customer at every touchpoint. Whether shoppers are buying online, in store, or a combination of both, retailers must master seamless transitions between channels to increase revenue and drive business success.
With PayPal Braintree, we're redefining commerce one personalized interaction at a time. This platform provides advanced, omnichannel capabilities to help deepen customer engagement and future-proof your business for a new era of retail.
Learn more about delivering seamless checkout experiences with PayPal Braintree.
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