The work of nonprofits has never been more important than now. As we move into the holiday giving season, your organization should be prepared to accept donations in as many ways as possible, so you don’t miss a fundraising opportunity.
Here are 5 easy ways that can help you bring in more donations this giving season, and some PayPal tools to get you started.
1. Enable mobile donations. Even before the pandemic, mobile and online donations were rising steadily. Potential donors are used to making mobile purchases with apps like Venmo and PayPal, and may be more receptive to making mobile donations. Make sure that the PayPal Donate buttonon your web site is easy to find using your mobile device.
2. Expand your reach with QR codes and mobile sharing. Your website isn’t the only place to catch a potential donor’s attention. When you create a PayPal Donate button,it comes with a QR code you can add to livestreams, virtual events, and printed fundraising materials. Your PayPal Donate button also comes with a shareable Donate link that’s easy to add to email campaigns, social media, and partner websites.
3. Help unlock more donations with Give at Checkout. Make sure you're enrolled with PayPal Giving Fund, so that your organization is automatically listed in the PayPal app and on the PayPal fundraising site. Then, encourage donors to name your organization as their favorite charity in their PayPal settings or by visiting your charity’s profile page on the PayPal Giving Fund website. With Give at Checkout, visitors to your site are presented with an option to donate $1 every time they check out with PayPal during the holidays.
Last year, participating charities raised over $11 million through Give at Checkout. 4. Accept recurring donations. Following up with donors can be time-consuming, costly, and awkward. The PayPal Donate button gives supporters the option to make recurring donations, which can be more convenient for them and more sustainable for your organization.
5. Make Giving Tuesday a day to celebrate generosity. Giving Tuesdayis a prime opportunity to create holiday giving campaigns. In 2020, a total of $2.47 billion was raised on Giving Tuesday3. More than $185 million of that total was donated through PayPal channels alone4. It’s never too early to start setting up your holiday fundraising program. Discover more ideasfor using online payment tools to meet or beat your fundraising goals.
The content of this article is provided for informational purposes only. You should always obtain independent business, tax, financial, and legal advice before making any business decision.
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