Three keys to building business resilience

To celebrate this year’s Small Business Month, we've put together some practical advice and helpful tips to inspire you to rethink the way you do business today and in the future!

Broken down into simple, actionable steps, our guidance will help you:

  • Check your business health
  • Market your business better
  • Strengthen financial wellbeing
  • Learn from like-minded entrepreneurs

What is Small Business Month?

You may have heard of Small Business Week, but at PayPal we celebrate Small Business Month. Small businesses are the heartbeat of our communities, driving culture and innovation at every corner. During Small Business Month, we will highlight the impact our startups, independents and small business owners are having across the country.

Check your business health

We believe it is essential to regularly evaluate your business' performance. Taking the time to rethink and reappraise your approach can help identify what's working well and what needs improvement, so you have the best chance of making decisions that will allow your business to thrive.

Step 1: Review your business history and goals

No matter how your business fared in the previous year, conducting reviews can help you maintain stability. Whether you enjoyed a lucrative year or struggled to stay afloat, taking stock of your business' performance can help build resilience for the future.

With last year's numbers to guide you, you can leverage these seven tactics to assess your business wellness and create strategies to thrive:

  • Review your finances
  • Update your website
  • Evaluate your staffing needs
  • Optimize your marketing plan
  • Expand your social media presence
  • Spruce up your environment
  • Assess your technology

Review your business now.

Step 2: Dive into your data

Tracking the right data can be a game-changer for your business, enabling you to analyze sales traffic, forecast expenses and optimize your marketing.

Armed with your performance analytics, you can make informed decisions and take action to improve, all while keeping a close eye on key metrics that matter most.

Learn how to evaluate and track business performance.

Step 3: Reach new customers online

Discovering effective ways to connect with potential shoppers online can help set your business up for success and generate sales. By differentiating your brand and leveraging social media, you can develop a strong online presence and build a loyal customer base.

But how can you determine which online channels are right for your business? And what tactics are effective in growing your audience? We answer these questions and more in this Q&A.

Market your business better

Standing out in today's digital world can be difficult. Besides competing against direct competitors for customer attention, you're also up against massive brands, informational resources and media publishers, all vying for clicks.

With billions of daily searches, optimizing your website and amplifying your social media presence can help give your business the best odds at boosting visibility.

Step 1: Stay ahead of SEO

No matter what kind of business you operate, optimizing for search is a must-do. You can start by:

  • Submitting your website to Google Search Console
  • Sending your sitemap to search engines
  • Updating your home page title tag
  • Considering keyword placement
  • Adding more backlinks
  • Optimizing alt text
  • Checking for duplicate content

We put together an easy-to-follow technical SEO checklist to help you address high-priority items that can improve your organic search engine rankings. By following this checklist, you can tackle common technical issues and help get your business noticed online.

Step 2: Optimize website and product pages

If you're an online seller, your website and product pages serve as your digital storefront. That’s why high-quality photos and detail-rich product descriptions are critical to success, regardless of whether you're selling on eBay, Etsy, or your own ecommerce site.

The right photography coupled with text descriptions that accurately represent your products, you can build trust with your customers and make a great first impression. Get started with these tips.

Step 3: Amplify social media

Social media is a powerful tool for businesses of all sizes to drive brand awareness and keep customers engaged. Having a strong social media presence can help reach a wider audience and connect with buyers in a more personal way.

From driving traffic and engaging with customers to building credibility and loyalty, you can take your business to a new level when you unlock the potential of social media. Not sure where to begin? Review and bookmark this checklist.

Strengthen financial wellbeing

For small businesses, finance and cash flow is an important area to focus on. By keeping a close eye on your finances, you can set sail toward stability and even growth.

Let's explore some strategies to keep your business on track.

Step 1: Help prevent a cash flow crunch

If you're not careful, cash flow problems may quickly sneak up on you – leaving you struggling to pay bills, make payroll or invest in growth opportunities.

By closely monitoring your cash flow, reducing expenses when possible, and accessing business financing options like PayPal Working Capital and PayPal Business Loan1 , you can help ensure your business is on solid financial footing and ready to weather any storm.

Discover more ways to stay proactive and take steps to prevent a cash flow crunch before it happens.

Step 2: Offer customer financing

What if there was a way to offer financing options to your customers without putting your own cash flow at risk? That's where Buy Now Pay Later (BNPL) comes in.

By allowing customers to pay just a fraction of the total cost at the time of purchase, you can help increase the likelihood of customers making a purchase. PayPal Pay Later average order values are ~20% higher than standard PayPal average order values for SMBs.2 As more consumers seek out flexible financing options for their purchases, businesses that offer BNPL services stand to benefit from this growing trend.

If you're looking for a way to generate revenue, while making it easier for customers to buy from you, read about how to offer customer financing.

Step 3: Build business credit

Whether you’d like to secure working capital or fund future goals, it all comes down to credit. That’s why it's important to understand the steps to build business credit. These include:

  • Paying your bills on time
  • Keeping your records up to date
  • Starting small and build
  • Paying down existing debt

Click here to unlock more ways to build business credit.

Get up and running with PayPal

Today, merchants can get their business up and running quickly by using one of the many eCommerce or marketplaces. PayPal is already integrated into most major partner solutions—so getting started receiving payments is easy. Explore our directory of trusted business solutions.

This is just the beginning

PayPal is here to help support you during Small Business Month and beyond!

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