To get ahead of competition, enterprises need to know their shoppers well enough to meet their individual preferences throughout the shopping journey.
Gain valuable recommendations from IDC that help enterprises understand what shoppers want, focus on areas where niche customer preferences are not being met to make investments accordingly, and identify gaps between e-commerce offerings and consumer preferences that have the most impact on revenue to make the appropriate adjustments.
Download our Sprinting into Digital Commerce PDF to learn more.
Share your email to recieve the latest enterprise updates, top stories, and industry reports.
We’ll use cookies to improve and customize your experience if you continue to browse. Is it OK if we also use cookies to show you personalized ads? Learn more and manage your cookies