Sprinting into digital commerce: Understanding your shopper expectations

To get ahead of competition, enterprises need to know their shoppers well enough to meet their individual preferences throughout the shopping journey.

Gain valuable recommendations from IDC that help enterprises understand what shoppers want, focus on areas where niche customer preferences are not being met to make investments accordingly, and identify gaps between e-commerce offerings and consumer preferences that have the most impact on revenue to make the appropriate adjustments.

Download our Sprinting into Digital Commerce PDF to learn more.