PayPal: the digital payment option that helps more customers convert.

Oct 30 2018 | PayPal editorial staff

Find out how PayPal conversions compare to other digital wallets.


 
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Frequently asked questions.

PayPal is an online payment service that enables businesses of all sizes, as well as individuals, to accept bank or card payments for the items they sell. When a customer pays for his or her purchases, PayPal processes the payment and transfers the funds to the seller’s PayPal account. PayPal also offers a start-to-finish shopping cart and checkout system.

With PayPal, you can:
  • Accept all types of payments, on almost any device. We’re built to help you accept cards, PayPal, PayPal Credit, and the latest digital wallets via your phone, tablet, laptop, or storefront – in 203 markets around the globe.
  • Use our fastest, easiest checkout yet. Create a better buying experience with fewer screens and fewer clicks. Plus, customers choosing to pay with PayPal have a 44% higher checkout conversion than those using credit cards.
  • Get credit for your business in minutes. You may be eligible to apply for a PayPal Working Capital business loan, giving you better cash flow with no credit check.
  • Offer credit to your customers too. Help increase your online sales by giving your customers the flexibility to pay for purchases over time with PayPal Credit. Even though your customers get more time to pay, you still get paid in full upfront.
  • Get set up quickly, plus get help from our live support when you need it. Integrating payments into your business is easy, and we’ll give you the help you need – from a real human.
PayPal facilitates online payments for hundreds of thousands of Internet e-commerce ventures, as well as traditional brick-and-mortar businesses that have an online presence.

See how PayPal works and get started:

 
Add PayPal as a payment option to any checkout with PayPal Checkout (formerly known as Express Checkout). It can be set up in minutes and offers the convenience and security of PayPal, turning more shoppers into buyers.

How does it work?
With PayPal Checkout, your customers can complete transactions in just a few steps, using their shipping and billing information already stored securely at PayPal to check out so they don’t have to re-enter it on your site. When PayPal Checkout is configured with the default settings, customers must have a PayPal account to complete a payment.

PayPal Checkout is available to any merchant that has API access, and any customer with a PayPal account can use Checkout for their purchases. PayPal Checkout has many options that support many different checkout flows. See our Developer website for more information.

Taking Chip & Tap Card Payments

Here’s how to take a card payment:

1. Add a product to your shopping cart or enter acustom amount.
2. Tap the Charge button.
3. Choose Card as your payment method.
4. Ask your customer to tap/insert theircard or tap their mobile device to the card reader.
a. The card/mobile device must be held within 2inches of the reader’s display for the tap payment. You'll hear a beep whenthe card is read.
5. Follow the on-screen instructions. Ifapplicable, ask your customer to enter their PIN (Personal IdentificationNumber).
6. Check the display on the reader and on your appto confirm that the payment is approved.
7. If you’re using one of our supported printers,the Star Printer-MC3 Black (MCP31LBi BK US) or SML200 (SM-L200-UB40), you canask the customer if they want a printed receipt.
8. If they’d prefer a digital receipt, ask fortheir email address or phone number.
9. Tap Done.

Taking Manual Card Entry

Here’s how to take a Manual Card Entry payment:

1. Ensure that you've enabled Manual Card Entrythrough the following steps:
a. You've taken at least one payment through chipor tap.
b. You've had 3 hours lapse since the first chipor tap payment was taken.
c. Enable Manual Card Entry through the PayPalZettle App Settings.
2. Add a product to your shopping cart or enter acustom amount.
3. Tap the Charge button.
4. Choose Manual Card Entry as your paymentmethod.
5. Follow the on-screen instructions.
6. Check the display on your app to confirm that thepayment is approved.
7. If you’re using one of our supported printers,the Star Printer-MC3 Black (MCP31LBi BK US) or SML200 (SM-L200-UB40), you canask the customer if they want a printed receipt.
8. If they’d prefer a digital receipt, ask fortheir email address or phone number.
9. Tap Done.

Tips for card payments:

  • Card companies no longer require signatures tobe captured for chip and tap payments in most markets (including US andEuropean markets). To simplify checkout experiences, you no longer need tocollect signatures for in-store payments.
  • Payments made through PayPal Zettle are recordedas “ZTL” on your customer’s bank statement.
  • If a payment is declined, ask your customer touse another card or payment method, or ask them to contact their bank for moreinformation.
  • If you want to accept a card payment remotely,for instance when making a card payment over the phone, you can use our manualcard entry feature.

Taking Cash Payments

Here’s how to take a cash payment:

1. Add a product to your shopping cart or enter acustom amount.
2. Tap the Charge button.
3. Choose Cash as your payment method.
4. Enter the amount and tap OK. You’ll see how much change to give your customer.
5. Tap OK.
6. If you’re using one of our supported printers,the Star Printer-MC3 Black (MCP31LBi BK US) or SML200 (SM-L200-UB40), you canask the customer if they want a printed receipt.
7. If they’d prefer a digital receipt, ask fortheir email address or phone number.
8. Tap Done.

Good to know:

  • When you accept a cash payment and process itthrough PayPal Zettle, you don’t pay any transaction fees.
  • If you’ve enabled cash as a payment method, yourcash payments are recorded in your sales reports.

Taking PayPal or Venmo Payments

Here’s how to take a PayPal or Venmo payment:

1. Add a product to your shopping cart or enter acustom amount.
2. Tap the Charge button.
3. Choose PayPal or Venmo as yourpayment method.
a. If it’s your first time selecting either option,a quick tutorial will display. Tap Done.
4. Ask your customer to open their camera orrespective application (PayPal or Venmo).
5. Present your QR code for them to scan.
6. Ask them to tap confirm.

PayPal or Venmo payments allow your customers to make fast,secure purchases using their PayPal or Venmo applications. This removes theirneed to physically touch your card reader.

Instant Payment Notification is a message service that notifies you about updates to your PayPal transactions. You can use it to automate administrative functions, such as fulfilling orders, tracking shipments, and providing status updates.

Instant Payment Notifications can update you on the following items:

  • Instant payments (including Checkout and direct credit card payments).
  • eCheck payments.
  • Pending payments.
  • Recurring payments and subscriptions.
  • Authorizations.
  • Disputes, chargebacks, reversals, and refunds.

Instant Payment Notification is automatically included with PayPal Payment products, Checkout, and Standard Checkout.

To learn more about Instant Payment Notification, visit http://www.paypal.com/ipn/

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