Payment options to give your customers more buying power

Aug 01 2022 | Julie Warshaw, PayPal Editorial Staff

Not long ago, adding payment options to your eCommerce platform just meant deciding which credit cards to accept. While it’s still common to whip out a credit card to make a purchase, there are more digital payment options than ever – and customers increasingly expect to pay with their preferred methods wherever they shop.

But while adding digital payment options to your checkout can be easy, deciding which ones to accept may be a little harder. So how do you choose the right payment options for your business?

Before you dive into the head-spinning world of digital payments, take a deep breath, and think about your customers. Which payment methods are going to be the most convenient for them? While digital wallets like Apple Pay® or Samsung Pay® may be preferred by some, they only work for customers with a compatible device. Your goal should be to offer checkout options that are convenient for all your customers – no matter what kind of technology they use.

You should also keep in mind that security is the primary concern for most customers, so it’s important to offer payment options that your customers trust. This can be especially true for new businesses where customers may be looking for added assurance that checkout is secure. Letting shoppers check out using a familiar payment method can give them added confidence when buying from your site.

In a survey of 1,753 mobile consumers, 35% had abandoned a mobile purchase because their preferred payment option was not offered, while a further 30% abandoned a mobile purchase because they did not want to save their details on the merchant’s site.1

While putting your customers first can be the key to better conversions, don’t forget about the needs of your business. Payment options with complicated pricing can make record-keeping difficult – even worse, it could potentially hurt your bottom line. You should also consider what kind of technical support will be needed. If a payment method requires ongoing updates and you don’t have regular access to a website developer, that payment method may not be right for your business.

At the end of the day, you want to offer online payment options that meet the needs of your customers and your business.

Help reach more millennial shoppers with Venmo
You probably know that Venmo2 is a quick and popular way to send money to friends who use Venmo, but did you know that it can also be used to make purchases?

What sets Venmo apart from similar apps is its social appeal. Venmo has a social feed that lets users share a description of their purchase, either publicly or with friends. It’s like the memo line on a paper check, but with emojis. The social aspect of Venmo has been particularly appealing to millennials, some of whom may check the app just to see what their friends are up to – even when they’re not making a transaction. This means added exposure for your business whenever someone decides to share their purchase, giving you a potential in with this highly coveted demographic.

Help give customers more buying power with PayPal Credit
Help give your customers the opportunity to manage the cost of big purchases – while you get paid in full, upfront. With PayPal Credit3, shoppers can access special financing for 6 months on purchases of $99 or more. They select the PayPal Credit option at checkout, enter a few pieces of information, accept the terms, and get a decision in seconds. Customers who get approved have instant access to a line of credit that they can use to complete their checkout on your site.

Businesses that promoted PayPal Credit on their site saw a 21% increase in sales compared to those who did not.4

Offer customers flexible payment options with PayPal Pay Later solutions
More than ever, customers are expecting to pay in the ways they prefer – and buy now pay later solutions are increasingly popular. Empower your customers to shop with confidence and make informed buying decisions with PayPal Pay Later: two payment options to spread the cost of purchases, with no late fees – while you get paid upfront, at no extra cost.

Pay in 45 is a short-term payment plan for customers who want to split up a smaller purchase. For bigger purchases, customers can choose Pay Monthly6, a longer-term payment solution that spreads the cost over 6, 12 or 24 months.

A versatile solution: PayPal Checkout
PayPal Commerce Platform (PPCP) is a leading global payments platform for accepting and making payments, offering consumer financing, and helping you manage risk and grow your business.

With a single integration, your checkout will automatically show customers the most relevant payment options – from PayPal and Venmo2, to major credit and debit cards, to alternative payment methods in 50+ markets. No matter how someone chooses to pay using PayPal Checkout, they’ll be able to complete their payment without leaving your site.

Helping customers convert
Letting your customers pay the way they want can improve your conversion rates and help reduce cart abandonment.

You work hard to meet the evolving needs of your customers. Make sure you choose payment options that work to meet the evolving needs of your business, too. Discover how PayPal can help you build the right solution.


The contents of this site are provided for informational purposes only. You should always obtain independent, professional accounting, financial, and legal advice before making any business decision.
 
Apple Pay is a registered trademark of Apple Inc.
 
Samsung Pay is a registered trademark of Samsung Electronics Co., Ltd.  

  1. A commissioned study conducted by Forrester Consulting on behalf of PayPal, September 2020. (The study began May 2020 and was completed June 2020.) To evaluate the state of mobile checkout experiences and payments, Forrester conducted online surveys of 2,064 consumers (US: N=1,039; UK: N=1,025 aged 18+) who had made a mobile purchase in the previous month and 202 decision makers at merchants (US: N=101; UK: N=101) that sell on mobile channels.
  2. The ability to accept Venmo as a payment option is currently available with mobile-web checkout only in the US, and only with eligible businesses.
  3. PayPal Credit is subject to consumer credit approval.
  4. Based on PayPal’s analysis of internal data among 210 small and middle market merchants with annual online sales up to $37MM with messaging and buttons against a broader group of merchants that did not, with 24 mo. continuous DCC volume between January 2016 and November 2019.
  5. About Pay in 4: Loans to California residents are made or arranged pursuant to a California Financing Law License. PayPal, Inc. is a Georgia Installment Lender Licensee, NMLS #910457. Rhode Island Small Loan Lender Licensee.
  6. Pay Monthly is subject to consumer credit approval. 9.99-29.99% APR based on the customer’s creditworthiness. PayPal, Inc.: RI Loan Broker Licensee. The lender for Pay Monthly is WebBank.   
     

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Frequently asked questions.

What is manual card entry and when can I use it?

Manual card entry allows you to accept card payments from customers who aren’t physically present. This means that you are not allowed to accept card payments from customers by manually entering their card details when the customer is physically present in your store. 

To accept manual card entry, enter your customer’s credit card in the PayPal Zettle app when they check out. This payment option is convenient when you want to secure a booking or charge for remote orders over the phone or online.  

How much does it cost?

The only cost is the payment fee of 3.49% + $0.09 USD. This is slightly higher than our usual payment fee due to the increased security risk inherent in manually registering card details. 

How do I turn on manual card entry?

You can turn on the feature by accessing the menu in your app, tapping Manual card entry and then pressing the activate button. After that, you’ll see the “Manual card entry” option as a payment method in your checkout. 

Why can't I see manual card entry as an option/ who can use manual card entry?

Only sellers who have connected their PayPal Zettle account to a PayPal Business account and have successfully completed a card payment through a Zettle card reader are eligible to use the manual card entry feature.

How will I get paid for manual card entry payments?

You’ll be paid directly into your PayPal account. As a result, money from manual card entry won’t show up in your PayPal Zettle daily deposit email or on the PayPal Zettle deposits page. Manual card entry payments will however be visible in your sales overview and reporting. 

Are manual card entry payments covered by Seller Protection?

Manual card entry payments aren’t covered by Seller Protection at this time.
Add PayPal as a payment option to any checkout with PayPal Checkout (formerly known as Express Checkout). It can be set up in minutes and offers the convenience and security of PayPal, turning more shoppers into buyers.

How does it work?
With PayPal Checkout, your customers can complete transactions in just a few steps, using their shipping and billing information already stored securely at PayPal to check out so they don’t have to re-enter it on your site. When PayPal Checkout is configured with the default settings, customers must have a PayPal account to complete a payment.

PayPal Checkout is available to any merchant that has API access, and any customer with a PayPal account can use Checkout for their purchases. PayPal Checkout has many options that support many different checkout flows. See our Developer website for more information.

Let your customers pay how they want by offering PayPal payments, card processing, and country-specific payment methods with our all-in-one solution. We keep up with the latest trends in payments and make updates on our end, so your business stays current without the hassle. 

Give your customers their preferred ways to pay​. Our all-in-one checkout solution lets you offer PayPal, Venmo, pay later options, and more to help maximize conversion. 

Honey Checkout is an easy way to optionally check out with Honey that is fast, secure, and powered by PayPal. On supported sites for certain members, after you use Honey to scan for available coupons/rewards, you’ll see the option to finish your order with Honey Checkout or you may be presented with an opportunity use Honey Checkout toward the conclusion of your purchase. 

After you click Checkout in the Honey window, you’ll need to follow the prompts to add your payment preferences (credit/debit card or PayPal) and shipping address, then complete your transaction. Keep in mind that you can always exit Honey Checkout by clicking “return to merchant.”

Please note that currently, Honey Checkout is only available for certain members and stores in the US.
 

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