The way people buy things is changing. PayPal can help your business adapt.

Oct 08 2018 | Julie Warshaw, PayPal Editorial Staff

It wasn’t long ago that choosing online payment options for small businesses meant deciding which credit cards to accept. And while many people still whip out their credit card to make a purchase, digital payments are becoming more and more popular.
Adding digital payment options to your checkout can be fairly easy; deciding which ones to accept may be a little harder. So how do you choose the right payment options for your business?
 
Before you dive face-first into the digital payment comparison abyss, take a deep breath and think about your customers. Which payment methods are going to be the most convenient for them? While digital wallets like Apple Pay® or Samsung Pay® may be preferred by some, they only work for customers with a compatible device. Your goal should be to provide checkout options that are convenient for all your customers - no matter what kind of technology they use.
 
You should also keep in mind that security is the primary concern for most customers, so it’s important to offer payment options that your customers trust. This can be especially true for new businesses where customers may be looking for added assurance that checkout is secure. Letting shoppers check out using a familiar payment method can give them added confidence when buying from your site.
 
Among PayPal mobile buyers, 63% say they are likely to use PayPal because they don’t want to share personal or financial information and 80% agree they feel more secure using PayPal than sharing their credit or debit card information on a mobile device.1
 
While putting your customers first can be the key to better conversions, don’t forget about the needs of your business. A payment option with complicated pricing can make record-keeping difficult – even worse, it could potentially hurt your bottom line. You should also consider what kind of technical support will be needed. If a payment method requires ongoing updates and you don’t have regular access to a website developer, that payment method may not be right for your business.
 
At the end of the day, you want to offer online payment options that meet the needs of your customers and your business. That’s where PayPal Checkout comes in.

A versatile solution: PayPal Checkout.

PayPal Checkout is a one-and-done payment solution that lets your business accept a range of payment types. With a single integration, your checkout will automatically show customers the most relevant payment options– whether it’s PayPal, Venmo2, PayPal Credit3, major credit and debit cards, or (coming soon) a local payment method.  And no matter how someone chooses to pay using PayPal Checkout, they’ll be able to complete their payment without leaving your site.

Help reach more millennial shoppers with Venmo.

You probably know that Venmo is a quick and popular way to send money to friends who use Venmo, but did you know that it can also be used to make purchases?
 
What sets Venmo apart from similar apps is its social appeal. Venmo has a social feed that lets users share a description of their purchase, either publicly or with friends. It’s like the memo line on a paper check, but with emojis. The social aspect of Venmo has been particularly appealing to millennials, some of whom may check the app just to see what their friends are up to – even when they’re not making a transaction. This means added exposure for your business whenever someone decides to share their purchase, giving you a potential in with this highly coveted demographic. Win-win.

Give customers more buying power with PayPal Credit.

With PayPal Credit, your customers have a chance to buy now and pay over time – all while you get paid upfront, with no consumer credit risk. This flexibility can help boost sales and increase average order sizes.
 
It can also help your customers – especially when wallets are feeling tight. PayPal Credit gives your customers access to special financing for 6 months on purchases of $99 or more.4 It lets them get what want, when they want it – and spread out the payments over time. This can be helpful to your customers during the holiday season. They simply select the PayPal Credit option at checkout, enter a few pieces of information, accept the terms, and get a decision in seconds. Customers who get approved have instant access to a line of credit that they can use to complete their checkout on your site.
 
About 53% of PayPal Credit users say would not have made all their purchases if PayPal Credit was not available. 21% of PayPal Credit users say they spent more online because PayPal Credit was available,5 with their transactions being up to 68% larger than non-credit purchases.6

Accept both credit and debit cards.

Of course, not everyone has ditched their actual wallet and gone digital, so you should still accept credit and debit cards at checkout. You may even have payment processing already in place for these transactions, but if you don’t, PayPal Checkout has you covered. Shoppers who would rather pay with a debit or credit card can use PayPal to check out as a guest – without ever leaving your site.

Helping customers convert.

Letting your customers pay the way they want can improve your conversion rates and help reduce cart abandonment.  On average, PayPal customers complete their purchases 88.7% of the time. Compared to other digital wallets like Apple Pay or Samsung Pay, PayPal Checkout conversions average about 60% better.7
 
You work hard to meet the evolving needs of your customers. Make sure you choose a payment option that works to meet the evolving needs of your business.

 
The contents of this site are provided for informational purposes only. You should always obtain independent, professional accounting, financial, and legal advice before making any business decision.
 
Apple Pay is a registered trademark of Apple Inc.
 
Samsung Pay is a registered trademark of Samsung Electronics Co., Ltd.
 
1 PayPal commissioned comScore online survey (of U.S. adults (aged 18+; n= 1172) who own and use a mobile device, and who have browsed or researched products or services online on any device in the prior 6 months. Jan-Mar 2018.
 
2The ability to accept Venmo as a payment option is currently available with mobile-web checkout only in the US, and only with eligible businesses.
 
3PayPal Credit is subject to consumer credit approval.
 
4 Customers check out with PayPal and use PayPal Credit. PayPal Credit is subject to consumer credit approval.  
 
5Study commissioned by PayPal and conducted by comScore Research. comScore survey administered in Q3 2017 to over 2,100 U.S. adults who have made online purchases.
 
6As reported in Nielsen’s PayPal Credit Average Order Value Study for activity occurring from April 2015 to March 2016 (small merchants) and October 2015 to March 2016 (midsize merchants), which compared PayPal Credit transactions to credit and debit card transactions on websites that offer PayPal Credit as a payment option or within the PayPal Wallet. Nielsen measured 284890 transactions across 27 mid and small merchants. Copyright Nielsen 2016.
 
7 Source: comScore online panel, Q4 2017. Analyzed shopping behavior of 1 million US consumers on 20 large merchant sites. Checkout conversion is measured from the point where consumer selects a payment type to completion of purchase.
 

Frequently asked questions.

PayPal Credit allows your customers to pay for their purchases without entering debit or credit card numbers, or sharing their personal data with you. It’s convenient and secure, and you still get paid right away. And best of all, PayPal Credit customers buy now and pay over time, or by choosing to take extra time on non-promotional purchases and paying a competitive interest rate.

Good for you. Good for your customers.

Offering PayPal Credit as a payment option is not only a benefit for your customers. It can help you boost sales as well as increase average order sizes, 21% of PayPal credit users say they spent more online because PayPal Credit was available1.

PayPal also gives you free, ready-made banners that you can use to advertise the PayPal Credit special financing offer on your website. Adding the banners to your website is as easy as copying and pasting a few lines of code, and you can choose from several different sizes in our financing portal.

When your customers finance purchases with PayPal Credit, you don't assume any credit risk or have to worry about billing customers and collecting their payments. So if a customer doesn't pay, there's no impact to your business or your account balance - PayPal won't deduct the amount from your account to cover the loss. And it's free to put banners on your website and in customer emails. Offering financing increases customers' buying power and encourages them to buy more.

Most customers think about how they're going to pay for a purchase while they're still shopping. And if they know they have the flexibility to buy now and pay over time, they tend to keep adding merchandise to their cart - so you capture sales you may have otherwise missed. Offering financing will also:

  • Let buyers pay over time for their purchases.
  • Boost the average order size on your site.2
  • Let customers know that you give them more choices, so they come back to shop again.

Plus, the application process is easy for customers: They simply check out with PayPal and select the PayPal Credit payment option, enter a few pieces of information, accept the terms, and get a decision in seconds.


1 Study commissioned by PayPal and conducted by comScore Research. comScore survey administered in Q32017 to over 2,100 U.S. adults who have made online purchases in the past year. Specific questions may have been answered by a subset of the participants.
2 As reported in Nielsen's PayPal Credit Average Order Value Study for activity occurring from April 2015 to March 2016 (small merchants) and October 2015 to March 2016 (midsize merchants), which compared PayPal Credit transactions to credit and debit card transactions on websites that offer PayPal Credit as a payment option or within the PayPal Wallet. Nielsen measured 284,890 transactions across 27 mid and small merchants, Copyright Nielsen 2016.

To use PayPal as a payment option on Amazon you can use your PayPal Cash Card or your PayPal Business Debit Mastercard.

If you’d like a PayPal debit card and have a personal account you can request a PayPal Cash Card. If you have a business account you can apply for a PayPal Business Debit Mastercard.
 
Here is how you can view your transactions for your PayPal Business Debit MasterCard:
  1. Select PayPal Business Debit MasterCard on the left hand side of your PayPal account (directly under your balance).
  2. Your recent transaction history will be listed on the right side. Additional details regarding your Business Debit MasterCard transactions are available by selecting a particular transaction.
You can also view details including a running balance by selecting the ‘completed’ option on the right side of the PayPal account.

You can view the last month of debit card activity from your PayPal transaction Summary page. If you’d like to see all your PayPal payments, or more than the last month of activity, you can view those from your PayPal account Activity. You can also print your statements by selecting Reports at the top of the page, then click Statements on the left side of the page.

Withdrawal statuses:
  • Pending - A debit card purchase can be Pending because of these reasons:
    • It takes between 1-5 days for funds to move from your PayPal account to the merchant.
    • The merchant uses the hold as an authorization as is the case when you check into a hotel.
    • The merchant (typically gas stations) will send out a small funds inquiry to make sure that you have the funds available. Check back in a few days as the "Pending" status will likely change to either "expired” or “completed”. See expired and completed status definitions below.
  • Placed - A temporary hold has been placed on the funds in your account for a purchase. This expires when the payment is completed.
  • Completed - Your debit card purchase is completed.
  • Debit Card Credit Received - This means the merchant has issued you a refund. The funds have credited to your PayPal balance.
  • Expired – This appears 5 days after the authorization was initiated. If the merchant has not collected the funds the funds are released back into your PayPal balance. The authorization is still available for the merchant to capture the funds and complete the transaction.
  • Canceled Transfer – This is found in the details of the expired authorization. The merchant did not collect the funds within 4 days. At this time, any money that was placed on hold is credited back to your PayPal account balance. The merchant can still collect those funds at any time.
You can view the details of the purchase, including the purchase and settlement dates, by clicking on the transaction.
 
Venmo is a social payments service used by millions of people to make and share payments with friends, family, and select approved businesses. It’s similar to PayPal, but is unique in that Venmo allows users to share and like payments and purchases through a social feed. The service is popular with the millennial generation.

● Users can make payments by linking their bank account, debit/credit card or by using their Venmo balance.
● Once a bank account is connected, users can easily transfer their Venmo balance to their bank account.
● Users can transfer money quickly using a friend’s phone number, email address or username. If a recipient doesn’t have a Venmo account and a payment is sent using their email address or phone number, the recipient can create an account in order to receive the funds. If they chose to, users can also find friends automatically by syncing their Facebook account or phonebook.
● Splitting payments with friends and family like a dinner bill, concert tickets or the cost of a road trip is one of the most popular uses of Venmo.
● Many Venmo users like to share their payments and purchases on the Venmo social feed with a fun comment. The actual payment amounts are hidden.
● Find out more about the Venmo checkout experience and additional details.

Merchant FAQs

What will my customer see?
If your customer has opted-in to make payments through Venmo, they will be presented with an option to pay with their Venmo account after clicking your PayPal payment button.

Please note: Venmo users will receive a Venmo-branded transaction receipt in addition to any receipt you currently provide.

1. Customer selects the PayPal payment button:



2. Venmo payment option is presented:



3. Venmo payment is made:



4. Return to merchant payment confirmation page:




Will I have to change my integration with PayPal to accept Venmo payments?
No.
 
What are the costs to accept Venmo payments? 
There is no additional cost to accept Venmo. You will pay the same fees for Venmo payments as you do for PayPal payments.
 
Will Venmo transactions be covered by PayPal's Seller Protection Policy?
Yes, the PayPal Seller Protection Policy will apply to Venmo-funded transactions received through your PayPal account. To learn more about the PayPal Seller Protection Policy eligibility requirements, click here.
 
Are payments made by Venmo users through my PayPal account subject to the PayPal Purchase Protection Policy?
Venmo payments are covered by the Venmo Authorized Merchant Payment Protection Policy, which generally mirrors the PayPal Purchase Protection Policy, but varies in some places. To learn more, read the Venmo Authorized Merchant Payment Protection policy.
 
Can my business be promoted through the Venmo app? 
Yes. Venmo users have the option to share purchases in their Venmo social feed. This could include the purchases they make on your site. Note, purchase price won’t be included in their social posts.
 
Is this available to merchants or consumers outside of the US? 
Currently, Venmo is only accepted within the US and with US merchants. 
 
Will Venmo payments be available for desktop transactions?
At launch, Venmo payments will only be available for mobile transactions. Desktop support may be available in the future.  
 
Will Venmo pass the consumer’s shipping addresses to me? 
If your current PayPal integration is set up to receive shipping address, this will not change with the Venmo option.
 
For more information on Venmo purchases, visit the Venmo Help Center.