Whether you’re looking to create buzz, drive sales, or cultivate customer loyalty — or a mix of all three — pre-orders can be a powerful tool for businesses, revolutionizing how merchants interact with customers.
This sales strategy lets eager shoppers secure their favorite products before they hit the shelves, fostering anticipation and exclusivity. For merchants, this strategic approach can help measure market demand, minimize inventory risks, and boost cash flow.
In this guide, learn the basics of pre-orders, how to run a successful pre-order campaign, and why this approach can be a game-changer for e-commerce businesses.
Pre-order refers to a sales strategy where customers can purchase products before they are officially released or become available for general sale.
In other words, it allows customers to secure and reserve their desired items in advance, even if the products are not yet in stock or ready for immediate delivery.
The result for merchants? Pre-orders can help build excitement, secure sales before a product's release, and provide valuable data for inventory planning.
When a product is available for pre-order, customers can place their orders and make payments in advance, ensuring they will be among the first to receive the item once it becomes available.
Here are some of the general steps of a pre-order campaign:
Read on to learn the potential advantages and drawbacks to a pre-order sales strategy.
Here are some of the possible benefits you may experience during a pre-order campaign.
On the other hand, there are some downsides to pre-orders. Here are a few examples:
In addition to the steps detailed above, here are some other factors to consider before running a pre-order campaign.
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