Turning data into destinations: Expedia and PayPal
Expedia Group™ Media Solutions and PayPal collaborated on a two-phased marketing campaign to introduce payments earlier in the shopping experience.
Traditionally, payment methods are surfaced at the end of a traveler’s shopping experience. In June 2021, Expedia Group™ Media Solutions and PayPal saw an opportunity to flip the script by moving payments closer to the start. Positioning PayPal across the shopping experience accomplished more than increasing transactions. It helped customers see PayPal as a trusted travel companion.
Krista Bentley, Strategic Accounts Director for Expedia Group™ Media Solutions, shares the impressive results produced from this two-phased marketing collaboration with PayPal.
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