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Webinar: Position your business for Black Friday and Cyber Monday success.
SELLING ONLINENov 06 2020Businesses are facing unique challenges this holiday season. This webinar covers 5 holiday trends, tips for turning these trends into conversions, and PayPal tools to start leveraging today.
Back-to-school 2020: 6 marketing ideas to attract shoppers amid a downturn.
MARKETING TO CUSTOMERSNov 05 2020Back-to-school season almost always comes with a sense of anticipation, but it will be especially heightened for 2020. As students, parents, and teachers wrestle with what it means to go back to school with coronavirus top of mind, the coming school year will be unlike any other.
3 businesses share their secrets to a budget-friendly holiday social media marketing strategy.
MARKETING TO CUSTOMERSOct 27 2020Ask any marketing expert for holiday-related social media marketing tips, and you'll likely get a ton of suggestions from giveaways to Pinterest pins and Facebook ads. But there are now so many social channels and campaign types to choose from it can make your head spin. And many of them are cost-prohibitive if you're on a tight budget.
11 ways to help speed up the collection of payments.
GETTING FUNDINGOct 22 2020Trouble with collecting payments, also known as delayed receivables, is a common challenge for business owners. When clients don’t pay for goods and services in a timely manner, your business may struggle. A lack of cash flow makes it difficult to pay employees, buy more inventory, and invest back into the business.
Webinar: 3 ways to help increase your social media reach.
MARKETING TO CUSTOMERSOct 22 2020Your future customers are waiting for you on social media – you just need to engage them with timely, educational content. A smart social media strategy can help you win followers, turn them into fans – and stand out from the competition.
Selling to Chinese consumers: What you need to know.
EXPANDING INTO NEW MARKETSOct 22 2020If you haven’t expanded into the Chinese market yet, you may be missing out on one of the world’s largest e-commerce economies. (Especially since the U.S. is already one of the top three regions where Chinese buyers love to shop overseas.)
6 steps to powerful customer testimonials.
MARKETING TO CUSTOMERSOct 22 2020"Great." "Would recommend." "Happy with purchase." Do those types of reviews sound familiar?
Easy ways to fundraise during this vital holiday giving season and beyond.
SELLING ONLINEOct 22 2020The work of nonprofits has never been more important than now – in a time of many challenges, from public health and safety to concerns about the economy and social justice. As we move into the holiday giving season, your organization should be prepared to accept donations in as many ways as possible, so you don’t miss a fundraising opportunity.
From offline to online overnight: 7 lessons from a high-end design studio.
MARKETING TO CUSTOMERSOct 22 2020With her design studio suddenly closed, Jenne Wicht, CEO at Jak W, wondered how she and her team of eight would remain afloat and keep their doors open and jobs intact. After all, her business was reliant on in-person interactions to engage customers and close deals.