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From offline to online overnight: 7 lessons from a high-end design studio.
MARKETING TO CUSTOMERSOct 15 2020With her design studio suddenly closed, Jenne Wicht, CEO at Jak W, wondered how she and her team of eight would remain afloat and keep their doors open and jobs intact. After all, her business was reliant on in-person interactions to engage customers and close deals.
Selling to Chinese consumers: What you need to know.
EXPANDING INTO NEW MARKETSOct 13 2020If you haven’t expanded into the Chinese market yet, you may be missing out on one of the world’s largest e-commerce economies. (Especially since the U.S. is already one of the top three regions where Chinese buyers love to shop overseas.)
Easy ways to fundraise during this vital holiday giving season and beyond.
SELLING ONLINEOct 07 2020The work of nonprofits has never been more important than now – in a time of many challenges, from public health and safety to concerns about the economy and social justice. As we move into the holiday giving season, your organization should be prepared to accept donations in as many ways as possible, so you don’t miss a fundraising opportunity.
6 steps to powerful customer testimonials.
MARKETING TO CUSTOMERSOct 07 2020"Great." "Would recommend." "Happy with purchase." Do those types of reviews sound familiar?
Webinar: 3 ways to help increase your social media reach.
MARKETING TO CUSTOMERSOct 01 2020Your future customers are waiting for you on social media – you just need to engage them with timely, educational content. A smart social media strategy can help you win followers, turn them into fans – and stand out from the competition.
11 ways to help speed up the collection of payments.
GETTING FUNDINGSep 30 2020Trouble with collecting payments, also known as delayed receivables, is a common challenge for business owners. When clients don’t pay for goods and services in a timely manner, your business may struggle. A lack of cash flow makes it difficult to pay employees, buy more inventory, and invest back into the business.
6 ways the pandemic is changing consumer shopping habits.
MARKETING TO CUSTOMERSSep 30 2020Just as you've probably changed the way you do business recently, consumers have also shifted the way they shop – from the products they're buying to the way they're paying for them. And these changes are expected to last even after the crisis ends. According to a June 2020 study from McKinsey & Company, 68% of U.S. consumers say their routines will be affected for four or more months, and 52% say the same about their finances1.
21 ecommerce experts share top international selling tips.
EXPANDING INTO NEW MARKETSSep 30 2020In our new International Selling Guide, 21 experts gave their top tips for a successful international ecommerce launch. Here’s what they said.
How to get a small business loan.
GETTING FUNDINGSep 30 2020As a small business owner, you most likely encounter situations where it’s helpful to have additional cash on hand to manage the ups and downs of your business. However, to get the funding your business needs, you’ll need to understand how to get a business loan. This guide walks you through the five phases of how to apply for a small business loan so you know what to expect.