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Bridge millennials spend big and love shopping at small businesses. Here's how to reach them.
MARKETING TO CUSTOMERSDec 02 2020Pretty much everyone loves to talk about the importance of marketing to millennials. They're young. They use social media. They're building careers and starting families. They're key to a successful marketing mix. And all that may be true. But there's still an important part of this conversation that's been missing: Millennials aren't one-size-fits-all. There's a core group of millennials who have their own unique traits and behaviors.
6 ways the pandemic is changing consumer shopping habits.
MARKETING TO CUSTOMERSDec 01 2020Just as you've probably changed the way you do business recently, consumers have also shifted the way they shop – from the products they're buying to the way they're paying for them. And these changes are expected to last even after the crisis ends. According to a June 2020 study from McKinsey & Company, 68% of U.S. consumers say their routines will be affected for four or more months, and 52% say the same about their finances1.
Webinar: Position your business for Black Friday and Cyber Monday success.
SELLING ONLINENov 06 2020Businesses are facing unique challenges this holiday season. This webinar covers 5 holiday trends, tips for turning these trends into conversions, and PayPal tools to start leveraging today.
Back-to-school 2020: 6 marketing ideas to attract shoppers amid a downturn.
MARKETING TO CUSTOMERSNov 05 2020Back-to-school season almost always comes with a sense of anticipation, but it will be especially heightened for 2020. As students, parents, and teachers wrestle with what it means to go back to school with coronavirus top of mind, the coming school year will be unlike any other.
3 businesses share their secrets to a budget-friendly holiday social media marketing strategy.
MARKETING TO CUSTOMERSOct 27 2020Ask any marketing expert for holiday-related social media marketing tips, and you'll likely get a ton of suggestions from giveaways to Pinterest pins and Facebook ads. But there are now so many social channels and campaign types to choose from it can make your head spin. And many of them are cost-prohibitive if you're on a tight budget.
11 ways to help speed up the collection of payments.
GETTING FUNDINGOct 22 2020Trouble with collecting payments, also known as delayed receivables, is a common challenge for business owners. When clients don’t pay for goods and services in a timely manner, your business may struggle. A lack of cash flow makes it difficult to pay employees, buy more inventory, and invest back into the business.
Webinar: 3 ways to help increase your social media reach.
MARKETING TO CUSTOMERSOct 22 2020Your future customers are waiting for you on social media – you just need to engage them with timely, educational content. A smart social media strategy can help you win followers, turn them into fans – and stand out from the competition.
Selling to Chinese consumers: What you need to know.
EXPANDING INTO NEW MARKETSOct 22 2020If you haven’t expanded into the Chinese market yet, you may be missing out on one of the world’s largest e-commerce economies. (Especially since the U.S. is already one of the top three regions where Chinese buyers love to shop overseas.)
6 steps to powerful customer testimonials.
MARKETING TO CUSTOMERSOct 22 2020"Great." "Would recommend." "Happy with purchase." Do those types of reviews sound familiar?