Staying ahead of fraud with PayPal fraud protection advanced

Avoid online fraud by staying ahead of fraudsters. Read our eBook to find out more about how PayPal Fraud Protection Advanced can help you manage risk.

Fraud doesn’t stand still. As consumer behaviors continue to change and the expectation for seamless online experiences has become a must-have for merchants, fraudsters are developing new ways to take advantage of online experiences that are meant to be easier on customers. As a result, cyber fraud is on the rise¹ – and so is the amount of money businesses are willing to spend to fight it.²

Today’s consumer expectations center on trust, ease of experience, and respect. In this age of data breaches that are increasing in frequency and impact, customers are choosing to do business with merchants they trust. Having a solid brand reputation for putting security first has never been more critical. Additionally, consumers are expecting easy, quick online experiences — whether on a website or in-app — and are abandoning shopping carts for competitors when faced with an inordinate amount of friction. Customer insult may lead to cart abandonment — applying blanket fraud solutions that treat customers and fraudsters alike and create friction-filled experiences for all will turn customers away from your platform.

Staying ahead of increasingly sophisticated and complex fraud schemes is key for merchants to be able to deliver on today’s consumer expectations but making the move to a digital-first model must happen first. As the global shift towards online experiences continues, merchants must remain competitive by implementing fraud solutions tailored to this evolving digital landscape.