Are you maximizing your revenue potential?

Mar 08 2021 | PayPal Editorial Staff

To help maximize revenue, you must optimize payments on the frontend and the backend. Discover how PayPal’s unique differentiators may give you the edge. Download Mercator’s paper on payment optimizations.
Across industries, markets, and business sizes, conversions are always top of mind. They’re what helps drive revenue – by reaching new markets, increasing existing market penetration, and encouraging repeat purchases and higher spend. But what do you think of when you think of conversions? 

Your mind likely thinks of the frontend: your website layout, your mobile experience, your product pages and shopping cart. These can be essential. The front-end of your e-commerce platform should be designed to reduce abandonment and facilitate a smooth checkout across channels. The payment methods you offer should be highly trusted and eliminate the need to type in payment and personal information. 

But many large enterprises forget about the other half of the equation: the backend. 

False declines and slow approval speeds can have a major – and invisible – effect on your customer experience. If a transaction is declined, a merchant may risk cart abandonment and potentially the consumer’s image of the brand.  

In this report, conducted with trusted payments industry experts Mercator Advisory Group, you’ll learn: 
  • How to optimize your checkout experience to help significantly increase the likelihood of a conversion. 
  • How PayPal’s global network can lead to higher-quality data, more sophisticated risk scores, and better auth rates. 
  • How a 2% increase in approvals could translate into more than a million dollars of previously unrealized revenue. 


 
 




 
The content of this article is provided for informational purposes only. You should always obtain independent business, tax, financial, and legal advice before making any business decision.

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