With your initial market research out of the way, start thinking about how you’ll get paid. International customers, like U.S. customers, often abandon their purchase at the point of payment. So it’s important to make sure consumers have confidence their payment will be handled securely, and that they have the comfort and convenience of paying in a familiar currency using their preferred method.
Know the preferred payment methods of international buyers
Preferred payment methods vary by country, so it’s important to understand what’s best for each market you’re targeting. For example, in the Netherlands 60% of payments are by direct debit; in the Czech Republic more than 50% of payments are cash on delivery; while in Germany 46% of payments are by online bank transfer. As you research payment providers, make sure you’re able to offer payment methods your international customers will be comfortable with.
Offer a local currency option
Some ecommerce providers will allow you to list products in a number of different currencies. If that’s a tool they offer, you should use it. If not, consider providing a currency conversion option (at least for key local markets) so customers know exactly how much they’ll be paying in local currency. For buyers logging into their PayPal account to pay, the item cost will be automatically displayed in their local currency.
It’s important to check local variations and offerings before selecting a payment-processing provider. To give yourself flexibility with room to expand into new countries, consider a payment provider with global reach.
Help convert more international sales with PayPal
PayPal, for instance, consistently ranks among the top payment methods for international transactions. Buyers choose it because it's secure, easy to use across devices, and they can receive PayPal Purchase Protection benefits for eligible transactions.1 For businesses, PayPal gives you access to local funding methods without the hassle of having to open multiple merchant accounts overseas. You can accept payments from 202 countries worldwide in 25 currencies.2 Our Seller Protection program covers eligible international transactions, so long as you meet program requirements, and we have a dedicated team to help mitigate fraud, so you can confidently sell in new markets.
If you’re already using PayPal to accept payments, be sure your account settings are configured to accept local currencies.
If you don't have a PayPal account, visit our signup page to learn more about accepting PayPal.
For help on how to set up your PayPal accounts to accept international payments, download our guide:
1 Program eligibility requirements apply. See eligibility requirements.
2 Merchants can get paid in more than 100 currencies, withdraw funds to their bank accounts in 57 currencies and hold balances in their PayPal accounts in 25 currencies.