Setting up subscriptions and recurring payments for your business.

May 15 2020 | PayPal editorial staff

If you need a quick way to create subscription plans for your products or services, we’ll walk you through how to set them up on your website. Offering subscriptions can be a great way to create a stable, predictable revenue stream.
By following the steps below, you can set up, manage, and accept payments for subscription plans. We’ll take care of automating the billing and communication to your customers. 
 
Setting up subscription plans on your website. 
If you haven’t already, start by opening a PayPal Business account. Then, follow the steps below to set up subscription plans and accept PayPal, credit and debit card payments on your website. 
 
Here’s what you’ll need: 
  • Your PayPal Business account username and password
  • Access to your website’s HTML code   
 

Step-by-step instructions (total time: ~15 minutes per plan) 

1. Log into your PayPal Business account.
2. Navigate to the Manage Subscriptions page. To create a new subscription plan, click Create Plan 
 
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 3. Provide details for the product or service you’re including in the subscription.  
a. Provide a product name, description, and your product ID 
b. Select the product type: physical goods, digital goods, or service. 
c. Choose an industry category that best fits your business. 
d. Copy and paste the product page URL. 
e. Copy and paste the product image URL. 
f. Click Next 

g. If you’d like to create additional product or service subscriptions, repeat the steps above.  
 
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4. Choose the kind of plan that you offer: fixed pricing or quantity pricing. Once you’ve made your selection, click Next. 
a. Fixed pricing charges your customer the same price each billing cycle based on the plan they choose. 
b. Quantity pricing charges your customer the same pricing each billing cycle based on the quantity they choose. 
 
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5. Create a plan name and description.  
a. Provide a plan name that will be visible to your customers.  
b. Provide a plan description that will only be visible to you 
c. Click Next 
 
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6. Set up pricing for your subscription plan 
a. Select the currency. 
b. Enter the price.  
c. (Optional) Choose whether you will charge a one-time set-up fee. 
d. Select how you want to calculate tax for the plan. 
e. Enter the tax rate. 
f. Click Next. 
 
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 7. Set up the billing cycle for your subscription plan.  
a. Choose how long you want each billing cycle to last: day, week, month, year. We’ll collect payment at the beginning of each billing cycle.  
b. Designate the length of the plan. You can limit the plan to a specific number of billing cycles or as long as plan is offered. 
c. (Optional) You can choose whether you want to offer a trial period. 
d. Designate the number of missed billing cycle before PayPal stops collecting payment 
e. Click Next 
 
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 8. Confirm your subscription plan details. 
a. Review your subscription plan details, and then click Save Plan. If you need to make changes, click the Previous button. 
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b. Confirm you’re ready to Turn on Plan. 
 
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Once you’ve turned on your plan, you’re ready to add a subscription payment button to your website.   
 
Your customers who have an account with can manage their subscriptions with your business under Settings > Payments > Manage automatic payments. 
 
If you’re looking for other ways to accept payments, you can also:   
The contents of this site are provided for informational purposes only. You should always obtain independent, professional accounting, financial, and legal advice before making any business decision.

*PayPal Credit is subject to consumer credit approval.  

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