Marketing

Learn how to leverage proven business marketing tactics that attract, convert, and drive loyalty....

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Small BusinessMarketing

Running a successful Singles' Day campaign for small business owners: Tips and strategies

You’ve got Black Friday, Cyber Monday, and Christmas on your marketing calendars, but there’s one more winter sales event you might be missing out on: Singles’ Day.

AuthorPayPal Editorial Staff

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EnterpriseMarketing

Starting the journey towards long-term customer growth

Companies are facing many challenges in today’s ever-evolving business landscape. Acquiring new customers, converting browsers into buyers, and retaining loyal customers have become increasingly elusive goals. But amid this highly competitive landscape there are key strategies that can transform your customer engagement.

AuthorPayPal Editorial Staff

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Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Mar 26, 2024Article

Small BusinessMarketing

How to market to Gen Z by appealing to what matters most to them

AuthorPayPal Editorial Staff

Mar 25, 2024Article

Small BusinessMarketing

5 steps to help convert shoppers into buyers

AuthorPayPal Editorial Staff

Mar 25, 2024Article

Small BusinessMarketing

AI for small business marketing: Integrating generative AI for powerful image generation

AuthorGrant Farhall

Mar 11, 2024Article

Small BusinessMarketing

Unlocking product page conversions: Leveraging customer reviews for higher sales

AuthorPayPal Editorial Staff

Feb 25, 2024Article

Small BusinessMarketing

A guide to social media in the marketing mix

AuthorPayPal Editorial Staff

Feb 21, 2024Article

EnterpriseMarketing

Website accessibility’s impact on conversion rates

AuthorPayPal Editorial Staff

Feb 21, 2024Article

EnterpriseMarketing

What are the global differences in international payment methods?

AuthorPayPal Editorial Staff

Feb 20, 2024Article

Small BusinessMarketing

How to build a strong and memorable brand identity: A step-by-step guide

AuthorPayPal Editorial Staff

Jan 28, 2024Article

Small BusinessMarketing

Email marketing best practices to utilize

AuthorPayPal Editorial Staff

Dec 20, 2023Article

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Dec 19, 2023Article

Small BusinessMarketing

Tips on how to improve customer experience

AuthorPayPal Editorial Staff

Dec 18, 2023Article

Small BusinessMarketing

Tips for creating compelling calls to action to drive more conversions

AuthorPayPal Editorial Staff

Dec 13, 2023Article

Small BusinessMarketing

Instagram marketing: A guide for small business owners

AuthorPayPal Editorial Staff

Dec 4, 2023Article

Small BusinessMarketing

Mastering customer segmentation for effective targeted marketing

AuthorPayPal Editorial Staff

Nov 2, 2023Article

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