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Shops on Facebook and Instagram can help you reach more customers

We’re here to help valued PayPal merchants like you grow – so we’ve partnered with Facebook to promote shops on Instagram, which offers a mobile-first shopping experience that makes it easy to buy and sell online.

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Promote and sell your products within the Instagram app.

Checkout on Instagram can help you:

iconReduce friction in the path to purchase.
Checkout is a quick and easy way for people to make a purchase from your business on Instagram, and their payment credentials are securely saved by Instagram for future purchases.


iconUnlock additional creative tools.
Checkout businesses receive access to other features to connect with shoppers, like Shopping from Creators, where creators can tag your products in their posts, product launches, where businesses can announce an upcoming launch on Instagram, and Live Shopping.

iconCreate full-funnel strategies.
By leveraging the full ecosystem of Instagram Shopping tools, businesses can create concepts that build brand awareness and drive transactions all in one place.

People come to Instagram to shop and discover new products.

84%

87%

130M

Get started.

Follow these 4 easy steps to start selling on Instagram:

1

2

3

4

You pay no setup, subscription, or monthly fees.

Ready to find new customers?

Meet your customers where they are with a unique online shopping experience.

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6 things to consider before signing up.

1. Understand Facebook’s commerce eligibility requirements.

Read Facebook’s Commerce Eligibility Requirements to understand what you will be responsible for as a seller. In particular:

  • Provide an email address for inbound customer service inquiries and ensure you check it regularly. Reply to inquiries within 2 business days.
  • Keep inventory updated and remove out-of-stock items.
  • Ship orders within 3 business days and add tracking information.
  • You must accept returns of new and unused products, with a return window of at least 30 days. You must issue refunds within 2 business days after you receive the returned items.

1 Instagram data, February 2018.
2 Rakuten Marketing, “2019 Influencer Marketing Global Survey” research with Viga.