Start your business

We’ll help you get set up for success. Get advice on how to establish trust, get paid, optimize for mobile, and more.


  • OPTIMIZING FOR MOBILE

    How to fundraise in a mobile world.

    Jul 15 2019
    When people want to support their favorite causes, it's only natural they turn to their mobile devices. To help people give in a way that fits their mobile lifestyles, there are a few simple steps that your nonprofit can take to make your mobile experience faster, easier, and more donor friendly.

  • SETTING UP A BUSINESS

    What is behavior change science and why should business owners pay attention to it?

    Jun 08 2019
    CEOs aren't lucky. They work hard. They are tenacious, dedicated, committed, passionate, and disciplined. Achieving success is not a question of luck – it comes down to a simple formula of behavior change.

  • MARKETING TO CUSTOMERS

    From side-hustlers to CEO's, successful businesses do this.

    Jun 06 2019
    I’ve been providing consulting services to small and medium-sized businesses for more than 20 years and have met thousands of successful CEOs and business owners.

  • SETTING UP A BUSINESS

    The difference between being a star and being a leader.

    May 31 2019
    Great leadership is at the root of every company's success. You can have the best or most innovative product or service in the market, but if you're leading your team the wrong way, failure is almost always inevitable. That's why the most profound leadership lesson a business owner can learn is the difference between being a star and being a leader.

  • SETTING UP A BUSINESS

    The many ways PayPal can support your business.

    May 31 2019
    We offer the tools today's companies need to do business. Our payment-processing and business tools help you get paid – whether you're selling online, offline, or some combination of the two.

  • PROCESSING PAYMENTS

    Credit card processing fees: What business owners need to know.

    May 30 2019
    Once you understand how the online payment process works, the next thing to know is what it all costs and how fees are typically structured. That process can seem complicated, but it doesn’t have to be overwhelming. Let’s take a closer look at fees here.

  • SETTING UP A BUSINESS

    5 qualities successful entrepreneurs share.

    May 17 2019
    Not everyone is cut out for the entrepreneurial life – many people are satisfied to work for an employer, and leave the long hours and big decisions to someone else. But if you’re reading this, you may already have the entrepreneurial mindset. The following qualities are typical of ambitious business owners – do they feel familiar?

  • MARKETING TO CUSTOMERS

    6 steps to help get more conversions and less shopping cart abandonment.

    May 17 2019
    One of the biggest problems in online selling is shopping cart abandonment: when buyers fail to complete the purchases they start. Research firm Baymard Institute estimates that the average online shopping cart abandonment rate is 69.2%.1 This article looks at why shoppers abandon their carts, and how you can leverage the strength of the PayPal brand to help you increase conversion rate.

  • SELLING ONLINE

    Don't let the payment options you offer customers stand in the way of making a sale.

    May 17 2019
    It wasn’t long ago that choosing online payment options for small businesses meant deciding which credit cards to accept. And while many people still whip out their credit card to make a purchase, digital payments are becoming more and more popular.