Giant Eagle is unlocking new value for customers by becoming the first supermarket to launch QR codes for PayPal and Venmo for in-store payments.
At the forefront of innovation and technology, Giant Eagle was the first supermarket retailer to integrate PayPal and Venmo in-store. Since integrating, PayPal has the highest rate of repeat purchases and Venmo transactions have a higher AOV than other payment methods.
We spoke with Dan Magrish, Sr. Director of Gift Cards & Payments at Giant Eagle, and Jessica Shoben, Area Director of Pittsburgh South, about how PayPal helped improve the checkout experience. The collaboration with PayPal helps to enhance the checkout experience while allowing Giant Eagle to focus on their mission of purpose beyond profit.
With a focus on serving its communities, supermarket chain Giant Eagle constantly seeks ways to save customers time and money. The retailer aimed to improve the ease and speed of checkout while enabling omnichannel shopping to keep up with a changing marketplace.
We spoke with Dan Magrish, Giant Eagle’s Senior Director of Gift Cards & Payments, and Jessica Shoben, Area Director of Pittsburgh South, about how PayPal helped improve the checkout experience.
With PayPal, Giant Eagle found a way to outpace competitors in time-through-checkout, a key metric of customer service for the company. In 2022, Giant Eagle became the first supermarket to launch QR codes for PayPal and Venmo for in-store payments. “PayPal was an eager and willing partner to figure out how to bring in-store payments to life,” says Magrish.
Giant Eagle saw the opportunity to improve the in-store checkout experience by leveraging the trust and safety that PayPal has cultivated in online payments. Enabling checkout via Venmo, owned by PayPal, also resonates with a younger generation of shoppers in part by providing seamless access to curbside and omnichannel shopping.
“We have millennials who are getting into different shopping patterns,” says Shoben. “And having a partner like PayPal is going to help us keep those interactions as seamless as possible.”
Integrating PayPal and Venmo into the grocery checkout experience resulted in immediate benefits for Giant Eagle:
“How often a customer comes back is a great measure of how we’re doing in providing the service our customers need,” says Magrish.
Working with PayPal helps Giant Eagle ensure an excellent checkout process both in-store and online, thereby providing customers with the best shopping experience possible. “Safe, reliable, and flexible payments are what we want to offer to our guests,” says Shoben. “That’s really what it’s all about at the end of the day.
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