Venmo behavior study: Venmo customers want to use Venmo to shop on merchant's sites

PayPal Editorial Staff

PayPal Editorial Staff

March 07, 2021

Young, smiling man looking down  at digital tablet

New Venmo Behavior Study explores valuable insights for merchants to consider to reach a broader audience including Venmo customers’ financial habits, purchasing behaviors and perceptions of Venmo as a payments tool.

A glimpse into the findings:

What’s clear from the data is that Venmo customers want to pay with Venmo at merchants because they trust the brand.

The data shows:

Nearly half (47%) of customers are interested in using Venmo as a payment method when checking out with merchants, ranging from merchants in everyday spend categories like groceries to those offering clothing, shoes and fashion apparel.

89% of customers prefer to pay with Venmo because they trust the brand, it's easy to use and because it allows them to split transactions.

Did you know that…

More than 2 million merchants already offer consumers the ability to pay with Venmo at checkout. Merchants including Lyft, Uber, TicketMaster, StitchFix, StockX, Hulu, Pottery Barn, Freshly, Amtrak and GoPuff, are all a part of the Venmo community.

Interested in learning more about Venmo users purchasing habits?

Venmo User Behavior Study (PDF)

Venmo User Behavior Study (PDF)

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