Infographic: Find your path to happy customers and higher sales.

Feb 19 2019 | PayPal editorial staff

Small and medium businesses can use today's booming ecommerce environment to grow their online stores in 2019 and beyond.

Almost every American with internet access has made an online purchase at some point in their lives¹, but small and medium businesses often feel like they need to break the bank to get a piece of that pie. After all, large online retailers have made benefits like free shipping, consumer financing, and on-demand access to excellent customer service practically mainstream. But don't let that set you back—you have ways to gain a competitive edge and win shoppers. Let's take a look at the best ways to upgrade your online store and seize the ecommerce opportunity that's waiting for you this year.

The contents of this site are provided for informational purposes only. You should always obtain independent, professional accounting, financial, and legal advice before making any business decision.

1 BigCommerce. BigCommerce Survey Shows Americans Consider Online Shopping Essential. June 6, 2016.
2 U.S. Department of Commerce. Quarterly Retail E-commerce Sales 4th Quarter 2017. February 16, 2018.
3 eMarketer. US Retail Ecommerce Sales, 2017-2022 (billion, % change and % of total retail sales). March 9, 2018.
4 Sprout Social. The Social Generations: Millennials Ask, Gen X Buys & Baby Boomers Observe. February 22, 2017.
5 Clutch. How Small Businesses Use Social Media in 2018. March 22, 2018.
6 PayPal Credit is subject to consumer credit approval.
7 Average incremental sales based on PayPal's analysis of internal data among middle market merchants with annual sales above $5MM against a similar control population between January 2013 and March 2018.
8 Wyzowl. 5 Stats That Prove E-commerce Stores Need Video. Accessed January 8, 2019.
9 BigCommerce. Omni-Channel Retail in 2017. Accessed January 8, 2019.
10 yStats. Online shoppers' security concern drives the adoption of alternative payment methods. July 20, 2018.
11 NPR/Marist. NPR/Marist: Amazon is a colossus in a nation of shoppers. June 6, 2018.

Was this content helpful?

We’ll use cookies to improve and customize your experience if you continue to browse. Is it OK if we also use cookies to show you personalized ads? Learn more and manage your cookies