1 Capterra, online shopping survey conducted in Mar 2022 among 770 US consumers. Apr 2022. N = 770.
You’re focused on growing your business and increasing revenue, which means you must meet customers’ evolving needs so they come back again and again. But managing the complexities of back-end systems – like risk management tools and multiple payment providers – can get complicated, not to mention expensive, if not handled efficiently.
Payment optimisation should be a key part of your growth strategy. In order to keep payments running seamlessly, you need adaptive processing strategies that enable real-time decision-making, secure vaulting, and orchestration that can scale with your business needs.
Today, top-performing merchants are racing to better serve their customers by simplifying shopping experiences and encouraging repeat purchases for every kind of buyer. This means designing checkout experiences with customer preferences in mind and supporting payment optimisation with frictionless back-end processing that helps you achieve higher authorisation rates than ever.
However, since revenue isn’t realised until transactions are approved and payments are settled, problems can still arrive even after shoppers click the “Buy” button. With PayPal’s optimised payment processing, you can help ensure that legitimate payments are authorised quickly and fraudulent ones are stopped in their tracks – helping to safeguard the flow of revenue, and your bottom line.
Each hurdle a customer faces during their shopping experiences lessens the chance that they’ll make it through purchase, much less return. Modern shoppers expect quick, easy, seamless payments – and if businesses fail to deliver, customers will simply abandon their carts and move on.
66% of customers expect to check out in four minutes or less1 – and 24% UK consumers have abandoned a purchase or payment online as their preferred payment method wasn’t available.2 Manual account creation adds extra time and hassle to the checkout experience, underscoring the need for guest checkout options. 31% of UK shoppers say that having to create a new user account is a barrier for them.3
To help increase conversions, your checkout experience needs to be flexible and adapt to customer preferences. Simplify the process with easy logins and auto-filled payment, shipping, and delivery fields for return customers, and offer a diverse range of payment options – including international payment methods for global shoppers.
You can help boost authorisation rates by applying strong verification to particularly risky transactions only. Unless regulations require strict supervision, you can minimise friction for trustworthy shoppers. Advanced fraud filter can help you catch fraudulent transactions in real-time while reducing false declines and preventing chargebacks.
To reduce the chance of declined payments, turn to technology that allows you to review purchases at scale and speed. Machine Learning can be used to auto-retry failed transactions, reducing fees and friction while improving recovery rates. You can apply advanced fraud protection tools to identify and prevent fraudulent transactions without disrupting the customer experience, reducing false declines.
Of course, you need to make sure that you stay compliant with local security standards wherever you do business. Large and medium-sized organisations around the globe must comply with complex rules and regulations that can be tough to navigate. Ensuring that your company is compliant with security protocols like 3D Secure can add an extra layer of authentication and help you meet even the toughest regulatory requirements.
As a trusted payment services provider with decades of data drawn from a vast, global customer and business network, PayPal provides AI-powered insights and integrated optimisation tools that help organisations worldwide navigate payment complexities while delivering seamless checkout experiences.
Help boost authorisation rates with adaptive strategies like real-time decisioning, retries, robust filters, and continuous monitoring. Our integrated engine ensures secure vaulting, real-time account updates, and access to a global network powered by trillions of transactions and direct connections to banks and card networks.
Use network tokens to reduce latency, keep payment data current, and enhance overall authorisation rates. Plus, ensure the security of customer payment information with credentials that are substitutes for real card numbers and prevent declines via real-time updates.
Establish redundancy with multiple processor options to improve long-term latency and mitigate any chance of transaction failures.
Since day one with Braintree, we’ve not had a bad checkout experience. The business now averages an authorisation rate of over 95%.5
Optimising your payments isn’t just about smoother transactions—it’s about driving growth, building loyalty, and protecting your bottom line. Turn payment challenges into opportunities for growth with a trusted partner by your side. Learn more about Business Payments with PayPal Open.
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