Give customers a fast and easy checkout, built for conversion

Customers expect their preferred payment methods to be available when they shop.

The methods that are available impact whether shoppers check out, how much they spend, and if they return.

Nielsen found that PayPal has a positive impact on UK customers — and businesses.

Conversion: Help customers convert

Trust is the #1 reason that UK customers purchase with PayPal:

Of UK shoppers surveyed, 61% cited trust as the reason that they use PayPal to make a purchase on the websites of large enterprises (vs. typical checkout).1

PayPal can help to improve conversion rates by an average of 35% for large enterprise businesses.2

Spend: A positive impact on sales

Customers’ trust in PayPal can also lead to more sales:

  • Of UK customers surveyed, 40% cited that making purchases using PayPal on the websites of large enterprises gave them confidence that their payment information is safe and secure (vs. typical checkout 24%).4
  • PayPal users buy 34% more frequently from large enterprises than other digital buyers.5

Retention: Keep them coming back

Customers who use PayPal are more likely to have a positive experience and come back:

  • Of UK customers surveyed, 50% cited that on the websites of large enterprises, making a purchase using PayPal is the simplest way to pay (vs. typical checkout).1
  • For UK customers who used PayPal to make a purchase, 61% said paying with PayPal had a positive impact on their overall experience.6

Learn how you can elevate your customers’ shopping experiences and sell more — with PayPal.

PayPal and Nielsen Checkout Story infographic UK

PayPal and Nielsen Checkout Story infographic UK

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