Featured articles.

• MCOMMERCE
  The New Grocery Landscape

  The pandemic has changed the way many people buy their groceries. With the rise of online shopping, grocery customers crave ease, affordability and speed, now more than ever. Is your business ready?

  Dec 17 2021
• MARKETING TO CUSTOMERS
  How you could increase donations on your non-profit website

  Today's non-profit leaders are finding innovative ways – from social media fundraisers to digital ads and search-engine marketing – to attract donors. But the key to all those things can often get overlooked: your website.

  Nov 29 2021
• MARKETING TO CUSTOMERS
  How to leverage your brand as a strategic asset for your nonprofit business

  A brand can be many things to many people. Brands exist beyond logos and taglines – they’re living things. They have personalities and purpose. Brands can think, act, and communicate. Most importantly, if nurtured intentionally, brands will grow and flourish.

  Nov 29 2021
• SETTING UP YOUR BUSINESS
  Business Bootcamps: How do you shape up your business online?

  A panel of successful business owners and head of Global Customer Advocacy at PayPal recently hosted a live Q&A answering questions from business owners interested in growing their businesses online. Part of PayPal Adaptables Business Bootcamp series, this Bootcamp covered how to launch your online store, bringing new customers to your store, getting customers to return and purchase again, and ways to expand online selling to international markets.

  Sep 23 2021
• MARKETING TO CUSTOMERS
  How do you grow your personal brand on social and beyond?

  In our latest Business Bootcamp, we partner with Jen Atkin, celebrity hairstylist and founder of OUAI and Mane Addicts, to give business owners an inside look at what it’s like to develop a personal brand and business from the ground up.

  Sep 23 2021
• PLAN YOUR HOLIDAY STRATEGY
  Customer service dos and don'ts for the busiest time of the year.

  Ready or not, the holiday shopping season has begun. And whether you’ve been planning for months, for weeks, or (uh-oh!) not at all, there’s one thing you should be doing now to help close those holiday sales – delivering a great customer experience. 

  Sep 21 2021
• MARKETING TO CUSTOMERS
  Pay Later: The Next Big Advancement in Frictionless Checkouts

  Nothing puts the brakes on an otherwise enjoyable shopping experience like a checkout process that is overly time-consuming or complex. That’s especially true for shoppers who are looking for payment options for their purchase. These are the customers who get redirected to other sites or have to fill out long forms. It’s enough friction to start a campfire.  But now, retailers have an opportunity to take the friction out of the checkout process, thanks to PayPal Pay in 3 and PayPal Credit.

  Sep 16 2021
• PLAN YOUR HOLIDAY STRATEGY
  Invest in technology before the holiday rush

  Today’s savvy buyers expect information at their fingertips, to make their purchases fast and for you to stay in touch with them. Now may be good time to invest in some tech upgrades so you can be holiday-ready before shoppers start streaming through physical and virtual doors. Here are a few areas to consider.

  Sep 13 2021
• PLAN YOUR HOLIDAY STRATEGY
  Planning your holiday marketing campaign

  ​Competition is fierce and marketing can be challenging. Experienced business owners know to plan their marketing moves well ahead of the holidays, because the right moves can make the difference between success and failure. So, what are those moves?

  Sep 13 2021