1 2 3 VOXI Mobile internal data (March 2025)
Vodafone’s youth-focused brand VOXI Mobile caters to under-30s seeking flexibility and budget-friendly mobile options. With the help of PayPal, VOXI Mobile is able meet its customers’ changing needs and act as a stepping stone into the wider Vodafone family.
Gen Z is a generation that faces big life changes – new budgets, responsibilities, and expectations from the brands they choose. For VOXI Mobile, staying relevant means meeting its customers where they are.
Moving at pace to meet audience needs, VOXI Mobile initially launched with flexible SIM-only plans. But to strengthen customer experiences, VOXI Mobile knew it had to offer handsets too without losing that same flexibility.
With refurbished phones on the rise and long-term contracts pricing some customers out, VOXI Mobile recognised an opportunity: to expand its offering, becoming more accessible, affordable, and in tune with what its customers really want.
For VOXI Mobile, flexible payments were key, but it needed the right ally to achieve this.
Tom Hoare, Head of VOXI Mobile
As a digital-first payments provider, PayPal has enabled VOXI Mobile to expand its 30-month contract offering to now include 12, 24, and 36 months. Longer contracts mean VOXI Mobile can offer more expensive devices at a lower monthly cost, catering for its audiences’ budgets. On the other hand, shorter contracts allow customers to find a low-commitment service that flexes with their current needs, so that they can pay on their terms.
For VOXI Mobile, PayPal Pay in 3 is particularly useful for lower cost refurbished phones, letting customers spread the cost – a huge plus for those looking to budget on their own terms.
Tom Hoare, Head of VOXI Mobile
Integration into VOXI Mobile’s existing tech stack was also refreshingly simple. Unlike legacy providers with rigid systems and complex architecture, PayPal slotted in smoothly. The process was fast, seamless, and aligned with how VOXI Mobile builds everything: streamlined, scalable, and proactive.
By expanding its offerings with the help of PayPal, VOXI Mobile was able to cater to its customers’ desire for choice – as is evident in the 31% of sales now coming from the new 36-month contract length. The addition of 12- and 24-month contracts have also seen solid uptake. Better still, the Gen Z-friendly credit check system that PayPal offers has helped VOXI Mobile to more than double its approval rate to 73% since launching new plan options.
With these offerings VOXI Mobile customers now have more affordable options and more ways to pay. Plus, VOXI Mobile can compete in the refurbished devices market and introduce even more customers to the Vodafone brand portfolio. Making their services more flexible has been proven popular for VOXI Mobile, with a 168% increase in valid average monthly purchase attempts since March 2024.
Tom Hoare, Head of VOXI Mobile
PayPal has proven to be a key asset in helping VOXI Mobile get growing. By combining VOXI Mobile’s flexible, customer-focused approach with PayPal’s digital-first tools and seamless integration, the brand has unlocked new ways to serve its customers, scale its offering, and stay ahead in a fast-moving market. And as an end-to-end service, PayPal handles the full customer payment experience, giving VOXI Mobile’s teams peace of mind with trusted support every step of the way.
As Gen Z continues to demand simplicity, affordability, and transparency, VOXI Mobile is now better equipped than ever to deliver, with PayPal as a trusted ally to evolve with its audiences’ needs.