Welcome to the PayPal Small Business Toolkit
Use these online banners, badges, offers and more to remind customers there’s always a reason to shop small.
Encourage your customers to Support Small Business
Displaying these badges on your site is a simple way to inspire customers to shop small.
Just in time for the holidays: Download our digital marketing toolkit for email and social media assets to help you motivate customers to support your small business.
PayPal Credit Banners
Give your customers the flexibility to pay over time, while you get paid in full, up front. The option to pay over time may encourage larger purchases (Up to a 68% larger transaction sizes for customers using PayPal Credit.)*
*As reported in Nielsen’s PayPal Credit Average Order Value Study for activity occurring from April 2015 to March 2016 (small merchants) and October 2015 to March 2016 (midsize merchants), which compared PayPal Credit transactions to credit and debit card transactions on websites that offer PayPal Credit as a payment option or within the PayPal Wallet. Nielsen measured 284,890 transactions across 27 mid and small merchants. Copyright Nielsen 2016.
Return Shipping’s on Us Banners
Don’t let pricey return shipping fees discourage your shoppers from making purchases on your site. If you don't already offer return shipping, you can show customers that PayPal will refund return shipping costs for eligible items (up to $30, 12 times per year) if an item isn’t exactly what they wanted.
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/us/webapps/mpp/returns" title="How PayPal Free Return Shipping Works" onclick="javascript:window.open('https://www.paypal.com/us/webapps/mpp/returns','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/FRS_151x101.jpg"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/us/webapps/mpp/returns" title="How PayPal Free Return Shipping Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/returns','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/FRS_191x101.jpg "></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/us/webapps/mpp/returns" title="How PayPal Free Return Shipping Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/returns','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/FRS_263x61.jpg"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/us/webapps/mpp/returns" title="How PayPal Free Return Shipping Works" onclick="javascript:window.open('https://www.paypal.com/us/webapps/mpp/returns','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/paypal-frs-150x100.jpg"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/us/webapps/mpp/returns" title="How PayPal Free Return Shipping Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/returns','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/paypal_frs_190x100_2.jpg "></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/us/webapps/mpp/returns" title="How PayPal Free Return Shipping Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/returns','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/paypal-frs-235x60.jpg"></a></td></tr></table><!-- PayPal Logo -->
Tools for Non-Profits and Fundraisers
Use our fundraising toolkit, sample outreach email, logos, badges, banners and FAQs to raise more money while fundraising online and in-person.
Learn MoreBacked by PayPal Banners
Show your customers that PayPal helps keep their online purchases secure.
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo-center/Security_Banner_120x90_4a.gif" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo-center/Security_Banner_150x100_4a.gif" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo-center/Security_Banner_234x60_4a.gif" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo-center/Security_Banner_120x90_2a.gif" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo-center/Security_Banner_150x100_2a.gif" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo-center/Security_Banner_234x60_2a.gif" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo/pp_cc_mark_37x23.jpg" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo/AM_mc_vs_dc_ae.jpg" border="0" alt="PayPal Acceptance Mark"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/9_bdg_secured_by_pp_2line.png" border="0" alt="Secured by PayPal"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo/pp_cc_mark_74x46.jpg" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo/AM_SbyPP_mc_vs_dc_ae.jpg" border="0" alt="PayPal Acceptance Mark"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/12_bdg_payments_by_pp_2line.png" border="0" alt="Secured by PayPal"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo/pp_cc_mark_111x69.jpg" border="0" alt="PayPal Logo"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/webstatic/mktg/logo/acceptance_mrk_template_spmbpp.jpg" border="0" alt="PayPal Acceptance Mark"></a></td></tr></table><!-- PayPal Logo -->
<!-- PayPal Logo --><table border="0" cellpadding="10" cellspacing="0" align="center"><tr><td align="center"></td></tr><tr><td align="center"><a href="https://www.paypal.com/webapps/mpp/paypal-popup" title="How PayPal Works" onclick="javascript:window.open('https://www.paypal.com/webapps/mpp/paypal-popup','WIPaypal','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=yes, resizable=yes, width=1060, height=700'); return false;"><img src="https://www.paypalobjects.com/digitalassets/c/website/marketing/na/us/logo-center/15_nowaccepting_blue_badge.jpg" border="0" alt="Secured by PayPal"></a></td></tr></table><!-- PayPal Logo -->
There are endless ways to help your business grow.
Learn More