PayPal Ads Solutions
Payments are the
new cookies
Cookies were never designed with consumer ads in mind. Payments data is different — actionable data designed for the modern privacy landscape. And it reflects real consumer action, not just intent or interest. This opens up a whole new world of opportunity — advertising that can be personalized and measurable while putting shoppers first.
Show up big in key
shopping moments
Find the right shoppers across merchants and grow your market share.
Onsite Ads
Own the moment across PayPal and Venmo
Put the PayPal transaction graph into action with ads across PayPal and Venmo.
What it is
Onsite Ads integrate your brand seamlessly within the PayPal and Venmo ecosystem.
Reach your audiences with high visibility placements across the PayPal app, Venmo app, and PayPal.com
Leverage powerful audience segments built off the PayPal transaction graph
Available in the US, UK, and Germany
What it’s for
Onsite Ads are designed to engage users during high-intent moments like sending money, browsing offers, and scrolling the Venmo feed.
Launch new products
Promote seasonal offers
Drive loyalty and repeat purchases
Why it works
Onsite Ads are served within the PayPal and Venmo environments during key user actions (Checkout, P2P transfers, and more).
Own the moment with a large and loyal customer base
Choose from pre-defined or custom audience segments powered by PayPal’s transaction graph and authenticated user data
With Onsite Ads on Venmo, tap into the scale and social relevance with the next generation
72% of PayPal users surveyed say they are open to buying things while using the PayPal app or site1
63% of Venmo users surveyed say they are open to buying things while using the Venmo app or site2
Offsite Ads
Reach millions across the premium web with display and video ads
Unlock the power of PayPal’s transaction graph to reach shoppers across premium mobile, desktop, and CTV placements.
What it is
Offsite Ads extend PayPal’s transaction graph to the premium web. This includes Storefront Ads and Curated Ads, which place brand ads in a premium network of directly-sourced inventory partners.
Reach shoppers across premium websites, apps and services with display, video, and CTV ads
Find the right shopper with audience segments built from cross-merchant insights
Tap into top inventory through managed service or programmatic PMPs
What it’s for
Offsite Ads enable advertisers to reach high-intent audiences and empower shoppability in ads across the premium web.
Retarget based on shopping history
Prospect with high-intent audiences
Building brand awareness
Why it works
Make your ads work smarter wherever they are with real browsing and shopping signals.
PayPal curates audiences using its cross-merchant transactional insights
Curate audiences using PayPal’s cross-merchant transaction graph
Tap into a unique curation of supply relationships to get the best of media and data
Storefront Ads
Extend the reach of your storefront across the web
What it is
Turn your ads into a point of sale across curated display and video on the premium web.
Presenting an easy shopping experience with help from the PayPal checkout experience
Activate campaigns across a network of premium publishers, including People Inc and Vox Media
Flexible ad creative formats allow brands to feature products as single SKUs, within multi-product SKU carousels, and now through the power of video
What it’s for
While traffic to retail sites is shrinking, Storefront Ads extend the reach of your store to shoppers across the web.
Meet customers while they are in a shopping mindset
Leverage PayPal Transaction Graph data to reach your qualified customers of your brand
Guide shoppers through an easy checkout experience
Why it works
Storefront Ads are positioned to help grow your storefront.
74% of shoppers are more likely to purchase when PayPal is offered3
Show up at the right moment with help from PayPal Transaction Graph data, which looks at behavior across PayPal, Venmo, and Honey
Prove full-funnel impact with closed-loop measurement from the halo impact of PayPal Checkout
Offers
Promote compelling purchase incentives to your ideal consumer
Offers place deals and discounts in front of your ideal shoppers when it matters most
Learn more about Offers here.
What it is
Offers connect consumers to merchant deals on all PayPal surfaces.
Reach shoppers on PayPal app, Venmo app, and PayPal.com
Tap into hundreds of audiences from thousands of high-intent audiences signals
Leverage formats and experiences like in-app banners, checkout and Post-Checkout touch points along with notifications and newsletters that fuel discovery
What it’s for
Increase your conversions with Offers.
Win new customers while they’re exploring their product choices
Reach today’s empowered shopper with rewards that help fuel business growth
Drive loyalty with rewards while you rack in conversions
Why it works
Offers are a win-win solution for performance focused advertisers.
Customers are rewarded for opting into Offers
Advertisers are rewarded with conversions
Offers incentivizes consumers to re-engage with your brand
PayPal Ads Manager
Manage your own ad campaigns to easily grow your business
Reach new customers, earn ad revenue, and track results — all in one place you already trust.
What it is
PayPal Ads Manager helps you grow with effective ad campaigns and new ad revenue — no marketing team required.
Reach shoppers on PayPal merchant and publisher sites
Monetize your post checkout page and earn money for your business
Tap into ready-made audience recommendations tailored to you
Make the most of simple ad creative with display, native, and Product Listing Ads
Starting made easy with PayPal Ads Manager in your PayPal Merchant Account, in the PayPal Business Center
Waitlist is available now in the US; UK and Germany coming soon
What it’s for
Designed for small and mid-sized businesses looking to acquire new customers and unlock new revenue streams — all with one simple tool.
Attract more of the right shoppers
Promote your business with a trusted partner
Earn money from your existing traffic
Grow sales without the hassle
Why it works
PayPal Ads Manager combines purchase data, trusted ad placements, and easy activation to help you grow without the guesswork.
Powered by real transaction data from 400+ million active accounts4
Low cost of entry
Repurpose ad creative
No previous marketing experience needed
There’s more to our story
Get to know PayPal better, discover related products and offerings, and see what people are saying about us.
Connect with our team
Let’s partner to grow your business. Meet with us to learn how PayPal Ads can be the catalyst for your success.
Get in touch
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