21 expert tips for how to succeed in international sales.
PayPal has partnered with the ecommerce platform BigCommerce to produce The International Selling Guide: Operational Considerations & Logistical Challenges. It’s a free, 72-page ebook designed to answer all your international questions. It’s packed with important information and data on topics like site localisation, shipping, payments, customer service and more. It has detailed chapters on 5 international markets including Germany, the US and China. And, to top it all, we asked 21 ecommerce experts to give their best advice.
Here’s a flavour of what they said.
1. Have a strategy.“I recommend that you take the time to develop a strategy for international selling. You should identify and leverage the right channels and tap into the right foreign markets to promote your products.”
- Shane Barker, Digitl Strategist, Brand and Influencer Consultant, Shane Barker Consulting
2. Get to know the international markets.“Understand the market you’re about to enter! Rule/mistake number one is to think that the way you market in America will work in Australia or the UK for example — let alone in France or China! You must understand the culture and what makes it tick before you embark on that expansion. So word of advice: look at your number one country by revenue outside where you reside and target that first. However, don’t forget to do TONNES of research first.”
- Eli Maalouly, Randem Group
3. Square away the technical details."First and foremost, make sure your infrastructure is set up to support international expansion before you start advertising in new markets. Do you show pricing in international currencies? Do you have affordable shipping options that are clearly explained, while also considering duty charges? Do you have proper translations in place? Once your user experience is optimised to accommodate your new market audience, then you can start advertising in those regions.”
- Corey Dubeau, VP Marketing, Northern Commerce
4. Expand your digital footprint.“Create the largest digital footprint possible through Google, Facebook, Instagram and other social platforms. You have to build a loyal following.”
- Lon Safko, CEO, Innovative Thinking, Safko
5. Make sure you test your approach.“Test test test. Leverage local marketplaces initially to assess demand and don’t be afraid to pull the pin in a market if it is not meeting your targets or strategic objectives.”
- Jason Greenwood, Ecommerce Manager, Healthpost
But, don’t forget that’s just a small part of the full 72-page ebook. It also covers logistical questions like international shipping and payments and how to think about customer service for new markets. And, it has separate chapters on key markets for UK businesses, such as Germany, the US and China. You can get your free copy of The International Selling Guide right now by visiting the BigCommerce page, here.