Grow and Thrive

The UK grocery industry is changing like never before. 2021 saw up to 80% of customers in the UK ordering their groceries online.1 Today, customers demand fast, safe, and easy online shopping experiences – are you delivering on these needs? To help companies find a better path forward, PayPal sent out a team of surveyors to map out this new grocery landscape.

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The new grocery landscape:
online opportunities and challenges

White paper

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Beginning as a safety measure, delivery and “click and collect” surged over the last couple of years to become a vehicle of convenience and an opportunity for savings. With companies scrambling to expand their online offers, consumers had to grapple with new user experiences.

In this white paper, we draw on interviews with industry experts, studies of over 5000 online food purchasers, and more, to plot the key contours of this new landscape – with a focus on the fresh opportunities and challenges for UK grocers.


The rise in online shopping


"PayPal is an important brand for our customers, so we're proud to offer its convenient and seamless payment solutions on our site and app."

David Devany, Chief Customer & Digital Officer, Iceland

Grow your business

Peas, no queues…

Expectations have changed over the last two years, discover how to satisfy the new online grocery shopper.

Read the article

Grow your business

Better business together

Over 2 billion global buyers – only 2.27% eCommerce conversion. Discover why ‘experience’ is the key to
breaking through.

Watch the video

Protect what you’ve built

Stay ahead of fraud

As shopping habits change, so do fraudsters. PayPal works hard to keep you ahead of sophisticated schemes, and help customers can feel safe.

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Optimise your operations

PayPal helps Grocers thrive

In a new market where consumers want fast, easy, safe shopping from grocers, this is how you could boost conversion and drive growth.

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The connected payment experience


of shoppers have abandoned an online transaction because PayPal wasn’t present1


of shoppers were more likely to complete a transaction when PayPal was visible2

The PayPal commerce platform helps to enable grocers to streamline back-end processes to deliver amazing, secure front-end experiences and ultimately – drive growth. 57% of shoppers have abandoned an online transaction because PayPal wasn’t present – and shoppers were also 3.8x more likely to complete a transaction when PayPal was visible. The new world of grocery commerce is an unprecedented opportunity for those enterprises who capitalise on the experience demand. We’re ready to work together to help UK grocers achieve this – to change to meet any future demands and achieve their 2022 goals.

1Data taken from a survey that PayPal commissioned to understand Online grocery & food delivery trends across the UK & EU. This online survey was conducted by Maru/Matchbox between June 16 and July 30, 2021, among 5,003 participants. Roughly 1,000 interviews each were conducted in France, Germany, Italy, Spain, and the United Kingdom, among those who were household decision makers who ordered their groceries online and/or ordered meal kits or food online from restaurants.
2Ipsos MORI Conjoint Research, commissioned by PayPal, July, 2018 (UK respondents). Online survey conducted across seven markets (UK, Germany, Italy, Spain, US, Australia, Brazil) with 1,500 respondents per market/10,500 total respondents (boost in Brazil to ensure 500 PayPal users), including 6,930 PayPal users. Respondents were online shoppers who have made a purchase in the last month, 2018.
3Nielsen Study, commissioned by PayPal, Nielsen Media Behavioural Panel of desktop transactions from 13,013 UK consumers who are PayPal users, from October 2019 to September 2020​​​ to understand and measure the impact that PayPal has for 315 UK-based LE merchants across different verticals.