The new grocery landscape:
online opportunities and challenges
Beginning as a safety measure, delivery and “click and collect” surged over the last couple of years to become a vehicle of convenience and an opportunity for savings. With companies scrambling to expand their online offers, consumers had to grapple with new user experiences.
In this white paper, we draw on interviews with industry experts, studies of over 5000 online food purchasers, and more, to plot the key contours of this new landscape – with a focus on the fresh opportunities and challenges for UK grocers.