Boost your sales with PayPal Marketing Solutions.

PayPal Marketing Solutions provides you with Shopper Insights that allow you to reach your customers with customisable incentives designed to help increase conversion.

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Get actionable shopper insights to help you reach your business goals.

Access Shopper Insights directly from your PayPal business account for easy-to-follow reports on:

  • Shopper site traffic
  • Sales conversion rates
  • Average purchase size
  • Shopper device type and more

Use these insights to reach your customers with relevant PayPal marketing messages to help boost sales.

Make faster, more informed decisions, so you can spend more time running your business.

Turn on Smart Incentives to help boost sales.

Create a customised shopping experience by displaying relevant ready-made onsite banners – powered by Shopper Insights – designed to encourage customers to complete more purchases. Choose which messages you want to show, as well as how and where they will appear on your site. Including messages promoting Return Shipping on Us, Buyer Protection.

Recover lost sales with Cart Reminders.

Help reduce basket abandonment with well-timed email reminders prompting shoppers to complete their purchase quickly and simply using PayPal Checkout.

Adding PayPal Marketing Solutions to your site is easy and free to set up.


Sign in with your PayPal business account and register your site


Copy and paste a small piece of code into your site to activate Shopper Insights.


Turn on customisable PayPal Smart Incentives with a single click.

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