Thriving in
decentralised e-commerce

The new European research PayPal e-Commerce Index reveals the evolution of digital shopping. Discover how to engage customers in decentralised e-commerce.
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New ways of shopping create
new opportunities for sellers

To understand how e-commerce is changing, we spoke with over 15,000 consumers and 4,600 merchants across 12 European countries.

It will come as no surprise that 97% of consumers in Europe shop online.1 But what and how they buy reveals a lot about the rapid evolution of digital commerce. From ethics-based shopping to the influence of social media, PayPal e-Commerce Index shows how digital commerce is changing and what merchants can do to keep pace with consumer trends.


of UK consumers shop online at least once a week, making on average 3 online purchases weekly.1

Make the most of new
trends in digital commerce

The Metaverse, Cryptocurrency, NFTs, and other innovations changing the way consumers interact online.

From work to education, leisure, and shopping, 50% of shoppers in Europe have either spent time or have considered spending time in a virtual environment for that purpose.1 Learn how sellers can meet consumers where they are and where they will be.


of UK consumers have done or consider doing virtual shopping.1


See how buyers and sellers in the UK are interacting on digital channels.

UK shoppers love their phones. 2 out of 3 prefer to buy online with their phones, compared to only half of shoppers across Europe.1 Download the Country Summary for the UK to take a deep dive into UK's e-commerce trends.

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Read the PayPal e-Commerce Index now

Drivers and barriers to shopping online Shopping frequency and spend Impact of social commerce Latest technology trends (Crypto, NFTs and the Metaverse​) Payment preferences
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1PayPal e-Commerce Index, ACA Research commissioned by PayPal Pte Ltd, 15 June – 18 September 2022, covering 12 markets (United Kingdom, Germany, France, Italy, Spain, Sweden, Belgium, The Netherlands, Republic of Ireland, Israel, Greece, Poland); with n=15,221 consumers and n=4,604 businesses.