One of the biggest problems in online selling is shopping cart abandonment: when buyers fail to complete the purchase they start. Research firm Baymard Institute estimates that the average online shopping cart abandonment rate is 69.2%.1 This article looks at why shoppers abandon their carts, and how you can leverage the strength of the PayPal brand to help you increase conversion rate.
One reason shoppers abandon carts is trust – the perception by visitors that your business is legitimate and reputable. A lack of trust in a site and its ability to securely handle credit card and other sensitive information can lead to checkout abandonment.1 The first step in establishing trust is to show customers they are transacting with a reputable business. After all, they are about to give you, a complete stranger, their sensitive information. Here are several things you can do:
As you sell products online and implement the recommendations above, always keep the customer’s experience in mind. Customers want a smooth, streamlined process that is free of unnecessary requests and is easy to navigate.
Lowering cart abandonment rates should be an aim for any online retailer, large or small. We can help you build a better customer experience to increase conversion rates.
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