Optimize authorization rates: how to optimize authorization rates, boost conversions and drive revenue

Revenue killers may be lurking at every stage of your buyer journey. See how PayPal’s full-stack payments platform can help retailers find lost revenue by optimizing both your front-end and back-end processing.

Front-end processing

Revenue lost

• The cost of acquiring customers seems to be increasing, stretching marketing budgets to the limit.
• When a preferred payment method isn’t available for customers, a site will experience a 4% to 10% increase in cart abandonment. ³
• At checkout, every nanosecond counts. You may be losing sales if your customers are experiencing too much friction.

Revenue found

• Connect with PayPal’s global network of 360+ million accounts. 69% of U.S. PayPal users feel more secure shopping at a merchant that accepts PayPal. ²
• With PayPal, you can offer buyers many of the most popular payment methods including PayPal, Venmo (US only), ApplePay, GooglePay, credit and debit cards, and local payment methods like UnionPay and JCB.
• Help reduce friction and cart abandonment with always-fresh customer data that minimizes clicks and makes it easier for customers to buy – across web and mobile.

Back-end processing

Revenue lost

• Your team is saddled with managing multiple integrations for different gateways, payment processors and partners.
• Falsely declined consumers may stop or reduce shopping after they experience a declined transaction.
• High chargeback rates can drive payment costs through the roof, especially if disputes are executed through the issuing bank and global networks.

Revenue found

• PayPal’s full-stack payments solution includes a single gateway, risk management, and payments processing so your team can work more efficiently. We have a target gateway uptime of 99.95%⁴ and local cloud processing to help you avoid lost transactions due to malfunctions.
• Leverage PayPal’s data science and machine learning analytics, optimized processing capabilities, and deep relationships within the global payment ecosystem to help approve more transactions successfully, understand declines and capture sales.
• Take advantage of PayPal’s Seller Protection Program to help manage dispute resolution on eligible transactions. (Limits apply.)