Infographic: How younger audiences value credit offerings today

Younger consumers are not credit shy

Increase sales with younger consumers (18 to 39) through “buy now, pay later” solutions. 72% are more likely to open a credit account that offers little to no interest on certain purchases and 86% define a buy now, pay later (BNPL) purchase as credit.

Percent of customers who used credit in the last week:

• 67% Gen Z 
• 75% Younger Millennials
• 85% Older Millennials

Younger consumers see BNPL as a way to finance with no interest

Incentives for using BNPL as a younger customer:

• 53% - It offers no interest for a period of time
• 47% - It gives the ability to pay over time
• 42% - It's more convenient than other methods

To attract younger consumers, merchants can leverage BNPL solutions

Consumers shopping online are likely to use BNPL solutions for big ticket items over $1,000, furniture/home goods, flights, vacation, other travel expenses, electronics and clothing/apparel.

Merchants see benefits when offering BNPL solutions.* Buy now, pay later solutions account for 21% of average sales and 50% of B2C merchants expect BNPL to meet customer demand for a better shopping experience.

Download the infographic to discover more.