Small BusinessCommerce
6 steps to help get more conversions and less shopping cart abandonment
8 Sep 2022
One of the biggest problems in online selling is shopping cart abandonment: when buyers fail to complete the purchase they start. Research firm Baymard Institute estimates that the average online shopping cart abandonment rate is 69.2%.* This article looks at why shoppers abandon their carts, and how you can leverage the strength of the PayPal brand to help you increase conversion rate.
AuthorPayPal Editorial Staff