Grow your business
Learn how identify and seize the opportunities that can grow your business further.
How to increase donations
MARKETING TO CUSTOMERSJun 29 2020Today's nonprofit leaders are finding innovative ways – from social media fundraisers to digital ads and search-engine marketing – to attract donors. But the key to all those things can often get overlooked: your website.
7 tips to jumpstart your social strategy.
MARKETING TO CUSTOMERSNov 29 2019The time period before the holidays is the biggest time of year for consumer spending, and typically the busiest time of year for many small business owners, but it doesn’t have to be. By solidifying social media marketing plans early (and revisiting them often), small businesses can maximize their resources, from time to money, all year round
6 ways to win at e-commerce this holiday season.
MARKETING TO CUSTOMERSOct 06 2019Use these tips to help your business stand out and sell more during the biggest shopping season of the year.
Preparing for the holiday part I: Checking your cash flow.
EXPANDING INTO NEW MARKETSOct 06 2019Your successful holiday season will depend on one thing: cash. To make everything work - marketing, investments, hiring, processes - you'll want to make sure there’s cash available to fund these activities. Start tackling the items below to make sure you're well financed through the holidays.
5 popular invoice payment terms.
INVOICINGSep 08 2019An invoice is a confirmation that a service has been performed or a product was shipped. People can say that invoices are confirmations or receipts, but let's not kid ourselves: most of my clients invoice their customers because they want to get paid - which is why you have to include payment terms on every invoice.
Prepare for the holidays: Planning your marketing.
MARKETING TO CUSTOMERSSep 08 2019Competition is fierce and marketing is hard. Smart business owners plan their marketing moves well ahead of the holidays because the right moves can make the difference between success and failure. So what are those moves?
Everything You Need to Know About Small Business Shipping
EXPANDING INTO NEW MARKETSJul 02 2019Gone are the days when you needed to fear the complexities of shipping. With a little know-how, small business owners can easily receive payments online and ship to customers worldwide.
How to Create Brand Loyalty with Customer Service
BUSINESS INSIGHTSFeb 11 2019Size does matter, but bigger doesn’t always mean better. What’s great about being a small business owner is that you can offer your customers something that your competitors cannot — a one-of-a-kind, personalized customer service experience.
Easy Content Marketing Ideas You Can Put Into Action Today
MARKETING TO CUSTOMERSFeb 11 2019Providing educational information to your audience that’s useful and helpful to them is what marketing bigwigs refer to as content marketing. Did you recently watch that video, take that quiz, subscribe to that newsletter, or order that free magazine? That’s all content marketing.