As an online seller, your customer’s first impression of your business is the front end of your website –– the beautiful design, site experiences and product pages. But equally as important is your online store’s checkout page optimization. 

Gone are the days when you needed to fear the complexities of shipping. With a little know-how, small business owners can easily receive payments online and ship to customers worldwide.

Size does matter, but bigger doesn’t always mean better. What’s great about being a small business owner is that you can offer your customers something that your competitors cannot — a one-of-a-kind, personalized customer service experience. 

Providing educational information to your audience that’s useful and helpful to them is what marketing bigwigs refer to as content marketing. Did you recently watch that video, take that quiz, subscribe to that newsletter, or order that free magazine? That’s all content marketing.  

Ready or not, the holiday shopping season has begun. And whether you’ve been planning for months, for weeks, or (uh-oh!) not at all, there’s one thing you should be doing now to help close those holiday sales – delivering a great customer experience.

We offer the tools today's companies need to do business. Our payment-processing and business tools help you get paid – whether you're selling online, offline, or some combination of the two.

Whether you’re selling erasers or carburetors, we can probably guess one of your biggest business concerns: finding and attracting new customers. 

An invoice is a confirmation that a service has been performed or a product was shipped. People can say that invoices are confirmations or receipts, but let's not kid ourselves: most of my clients invoice their customers because they want to get paid - which is why you have to include payment terms on every invoice.

You’ve successfully launched your e-commerce business, and now it’s time to bring customers to your virtual door. How do you do that? Following the five tips we've outlined below can help you raise awareness of your online business and build a loyal customer base.