Featured articles.
- OPTIMIZING FOR MOBILEHow to fundraise in a mobile world.
When people want to support their favourite causes, it's only natural they turn to their mobile devices. To help people give in a way that fits their mobile lifestyles, there are a few simple steps that your nonprofit can take to make your mobile experience faster, easier, and more donor friendly.
Jun 29 2020 - MARKETING TO CUSTOMERSHow to increase donations
Today's nonprofit leaders are finding innovative ways – from social media fundraisers to digital ads and search-engine marketing – to attract donors. But the key to all those things can often get overlooked: your website.
Jun 29 2020 - SELLING ONLINEHow PayPal works for fundraising.
Digital fundraising is increasingly important for nonprofits. In 2018, online giving increased by 23%, website traffic from mobile users was increasing fast, and average retention rate for online donors was 38%.1 This means your nonprofit needs mobile-friendly, convenient, and secure fundraising solutions donors can trust.
Jun 29 2020 - DISPUTES, CLAIMS, CHARGEBACKS
Create a Customer Service Message to help prevent disputes and claims.
May 04 2020 - SELLING ONLINEIncreasing support for worldwide relief efforts.
Direct Relief raises mission-critical funds, with help from PayPal Giving Fund.
Mar 11 2020 - MARKETING TO CUSTOMERS
The time period before the holidays is the biggest time of year for consumer spending, and typically the busiest time of year for many small business owners, but it doesn’t have to be. By solidifying social media marketing plans early (and revisiting them often), small businesses can maximize their resources, from time to money, all year round
Nov 29 2019 - MARKETING TO CUSTOMERS6 ways to win at e-commerce this holiday season.
Use these tips to help your business stand out and sell more during the biggest shopping season of the year.
Oct 06 2019 - EXPANDING INTO NEW MARKETSPreparing for the holiday part I: Checking your cash flow.
Your successful holiday season will depend on one thing: cash. To make everything work - marketing, investments, hiring, processes - you'll want to make sure there’s cash available to fund these activities. Start tackling the items below to make sure you're well financed through the holidays.
Oct 06 2019 - PROTECT YOUR BUSINESS4 must-have strategies to manage cyber fraud.
Today’s digital transformation allows us to keep in touch and shop anywhere. It also creates opportunities for cyber fraud. While there’s no way to stop it, security experts advise a four-step strategy to minimize negative impacts.
Oct 06 2019