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- MARKETING TO CUSTOMERS
The time period before the holidays is the biggest time of year for consumer spending, and typically the busiest time of year for many small business owners, but it doesn’t have to be. By solidifying social media marketing plans early (and revisiting them often), small businesses can maximize their resources, from time to money, all year round
Nov 29 2019 - MARKETING TO CUSTOMERS6 ways to win at e-commerce this holiday season.
Use these tips to help your business stand out and sell more during the biggest shopping season of the year.
Oct 06 2019 - EXPANDING INTO NEW MARKETSPreparing for the holiday part I: Checking your cash flow.
Your successful holiday season will depend on one thing: cash. To make everything work - marketing, investments, hiring, processes - you'll want to make sure there’s cash available to fund these activities. Start tackling the items below to make sure you're well financed through the holidays.
Oct 06 2019 - PROTECT YOUR BUSINESS4 must-have strategies to manage cyber fraud.
Today’s digital transformation allows us to keep in touch and shop anywhere. It also creates opportunities for cyber fraud. While there’s no way to stop it, security experts advise a four-step strategy to minimize negative impacts.
Oct 06 2019 - INVOICING5 popular invoice payment terms.
An invoice is a confirmation that a service has been performed or a product was shipped. People can say that invoices are confirmations or receipts, but let's not kid ourselves: most of my clients invoice their customers because they want to get paid - which is why you have to include payment terms on every invoice.
Sep 08 2019 - MARKETING TO CUSTOMERSPrepare for the holidays: Planning your marketing.
Competition is fierce and marketing is hard. Smart business owners plan their marketing moves well ahead of the holidays because the right moves can make the difference between success and failure. So what are those moves?
Sep 08 2019 - PROCESSING PAYMENTSPayments Processing 101: Learn how your money gets to you.
As online shopping increases, many businesses are setting up digital shops to accept payments online and capture more sales. To be successful, businesses need to incorporate streamlined online payment processing. Before you get started, it's important to know the "three P's": Players, Payments, and Pricing.
Aug 30 2019 - SETTING UP A BUSINESSChoosing a payments processing company: common mistakes
One of the most crucial steps for getting paid online is selecting a payment processor. But comparing solutions for accepting credit cards and other payment options can be daunting. Check out these common mistakes to help you make the right choice.
Aug 30 2019 - OPTIMIZING FOR MOBILECheckout Conversion Killers
As an online seller, your customer’s first impression of your business is the front end of your website –– the beautiful design, site experiences and product pages. But equally as important is your online store’s checkout page optimization.
Jul 02 2019