Optimise your mobile checkout to turn shoppers into buyers

Aug 04 2020 | PayPal editorial staff | 4 min read

Don’t let a clunky mobile checkout cost your business sales. Find out what PayPal and a mobile-friendly website could do for your bottom line.
It’s no surprise that more and more people are using their mobiles and tablets to shop. You’ve probably even taken steps to make sure your website is accessible from a mobile device. But is that enough?

Create a mobile-friendly experience

Mobile commerce (also known as mCommerce) is driving sales in a big way. For some people, mobile is all about convenience – they shop on their tablet or mobile when they’re on-the-go. For others, mobile is a lifestyle that doesn’t include a desktop or laptop at all – they do everything on their tablet or smartphone. Whatever the reason, mobile shoppers make up a big chunk of online sales and your website needs to be ready for them.

Because customers can buy any time, anywhere, thinking “mobile first” when building your site is key. Putting “mobile first” means:
  • Designing your navigation so it’s easy for customers to get around your mobile site. Pro tip: Stick with big buttons, large fonds and a fixed navigation bar.
  • Using simple, uncluttered and professional product images.
  • Streamlining the payment process with a checkout that’s tailored for mobile, like PayPal. Offer a guest checkout option and make sure your Add to Cart and Checkout buttons are always displayed.
  • Keeping your contact information visible so customers can easily find it when they need help.
Remember: Customers use many different kinds of mobile devices to access your site so check your mobile first design on as many devices and browsers as you can.

It pays to optimise your checkout

A recent study published on eMarketer found that a whopping 4 in 10 mobile shoppers who abandoned their carts did so because they had difficulty entering their personal information.* That’s a frustrating statistic for any business owner. But instead of focusing on how many sales a clunky checkout might cost you, make optimising your site a priority. An easy shopping experience can turn a first-time buyer into a repeat customer.

Another major concern of mobile shoppers is security. Today’s customers don’t trust retailers to safeguard their private information. One way you can help your customers feel more secure is by asking only for the information required to complete their purchase. You can also let returning customers create a login profile so they only have to enter their information once.

Offering PayPal as a payment option can help customers feel more confident when buying from your site. In one survey, 31% of shoppers who used PayPal for their last mobile purchase said they wouldn’t have made the purchase if PayPal wasn’t an option.**

Keep payments simple and secure

With PayPal, your mobile customers who use PayPal One Touch™ can check out in just a couple of clicks, skipping the hassle of entering their payment and shipping information on a small screen. A quick and easy checkout can mean a higher conversion rate for your business. Businesses that accept One Touch™ payments have seen up to a 53% higher conversion rate on mobile devices.^ Imagine what that could do for your bottom line.
Want to learn more about the state of mCommerce in Australia? Check out the PayPal mCommerce Index.

*Study commissioned by Addressy, “Fixing Failed Deliveries: Improving Data Quality in Retail”. Conducted by Loudhouse, November 2018.
**Study commissioned by PayPal and conducted by comScore Research. ComScore survey administered in Q1 2018 to 4,252 US adults who own and use a mobile device and who have browsed or research products of services online on any device in the past 6 months.
^PYMNTS.com Checkout Conversion Index™. Utilised standard conversion rates by merchants from industry standard source to create a statistical relationship between the conversion rates and PYMNTS.com Index Scores for 853 merchants. September 2017.
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