PayPal e-Commerce Index 2024

Busting

e-commerce

myths.

Latest research on e-commerce trends with UK consumers and businesses, brought to you by PayPal.

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Forget what you think you know. In this latest exclusive PayPal report, we asked 2,047 UK consumers how they shop online and what 623 companies do to meet their expectations. So now your business has real data to make informed decisions.*

Are online customers really not spending as much as they used to?

UK businesses are almost universally (89%) concerned about the economy and rising cost-of-living. With that comes an assumption that consumers are spending less online.

Are Gen Z as young and reckless as they are perceived to be?

As one of the first generations to have grown up in the online age there is an assumption that younger generations like Gen Z do not take online security as seriously as their older counterparts.

61% of UK consumers use PayPal to keep their online purchases secure.

Consumers don't trust AI. Or do they?

While led by Gen Z (75%), 61% of UK consumers are interested in the ability for AI to help them shop online, finding the best products, prices and promotions. Where else do they see the potential of AI technologies and how are business embracing the latest tech? Download our infographic, to get insights into the latest technologies and beyond.

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Think smarter, not harder.

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*All research results featured on this page are taken from PayPal e-Commerce Index, 2024. Research report was produced by PayPal, based on a study conducted by Fifth Quadrant with n=2047 consumers and n=623 businesses in the UK. Research was conducted online in July and August 2023.