1 IDC InfoBrief, commissioned by PayPal. (2025, May). “Checkout at Lightning Speed: Accelerating Transactions, Winning Customers.” #EUR253417825. Merchant survey (N=740). Consumer survey (N=1,000).
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Conversion is key to everything from fuelling growth to building customer loyalty. The right tech stack can help. And improving conversion can also increase your return on investment for payment infrastructure. Here’s your guide to the ultimate checkout for supercharging conversion.
Customers prefer different payment options. These preferences may change, depending on what they’re buying or the size of their purchase. It’s important that customers see their preferred ways to pay when it’s time to buy. In an IDC Research survey of UK shoppers, 72% said that the availability of their preferred way to pay was a priority when choosing where to buy.1 And 58% said its absence was a reason to abandon their cart.2
Buy now, pay later (BNPL) payment options, such as PayPal Pay in 3,3 are popular with shoppers who value flexibility. Roughly 22 million shoppers in the UK have already used BNPL.4 And the UK BNPL market is forecasted to grow to £47 billion by 2029.5
Offering BNPL options can help you to grow your revenue and reach new customers. In the UK, 71% of PayPal Pay in 3 users are Gen Z or Millennials.6 And PayPal Pay in 3 users spend, on average, 60% more per order than users of other BNPL providers in the UK.7
Fraud prevention is important for every business. But when it slows the online checkout process, it can make a dent in sales. Slow or inefficient fraud detection tools can lead to false charge declines or extra authentication requests for shoppers.
Reduce checkout friction and its impact on conversion with insights gathered from your payment and fraud data. This often means choosing the same provider for fraud management and payment processing. Business owners can use unified fraud and payment data with machine learning to review hundreds of fraud signals quickly. This may mean that more checkout purchases get approved rapidly.
Not all of your customers want to create an account with your online shop. Smooth the path to payment by offering a quick guest checkout that reduces the steps necessary to complete a transaction. The convenience of accelerated checkout solutions like Fastlane by PayPal can help you to increase conversions.
Fastlane accelerated shoppers in the US have shown to convert at checkout 50% more often than non-accelerated guest shoppers.8
Power growth with a single integration that lets you offer multiple payment options, including the choice to pay over time. This can improve the payment experience and help your business to increase checkout conversion.
PayPal can help you to increase checkout conversion by 35%.9 Learn how to offer checkout that’s swift, smooth, and loved by shoppers. Contact the PayPal sales team today.